[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$faGUKi5xlHCTXmNDjAXFPRXpLjAMqw3C32SfJu5ampRQ":3,"getWebBanner-cs":20,"getVacancies":110,"getPress":216,"getRecentBlog":477,"story-list":2824},{"page":4},{"id":5,"name":6,"state":7,"state_text":8,"url":9,"created_at":10,"updated_at":11,"links":12},4898,"Ecomail.cz Status","operational","All systems are go!","https:\u002F\u002Fstatus.ecomail.cz","2019-08-16T09:13:51.327Z","2026-05-20T09:49:08.506Z",{"components":13,"notices":16,"self":19},{"href":14,"count":15},"\u002Fapi\u002Fv1\u002Fcomponents",6,{"href":17,"count":18},"\u002Fapi\u002Fv1\u002Fnotices",23,"\u002Fapi\u002Fv1",{"data":21,"headers":87},{"story":22,"cv":84,"rels":85,"links":86},{"name":23,"created_at":24,"published_at":25,"updated_at":26,"id":27,"uuid":28,"content":29,"slug":68,"full_slug":68,"sort_by_date":69,"position":70,"tag_list":71,"is_startpage":40,"parent_id":69,"meta_data":69,"group_id":72,"first_published_at":73,"release_id":69,"lang":74,"path":75,"alternates":76,"default_full_slug":68,"translated_slugs":77},"Web Banner","2024-05-20T08:19:31.384Z","2026-05-29T14:46:37.028Z","2026-05-29T14:46:37.044Z",498607268,"409a6257-cf30-4cb6-bd62-f391b2e6d17b",{"_uid":30,"body":31,"data":32,"meta":63,"component":67},"ead7bb55-1b7e-4d39-826a-020bba50a92e",[],[33,41,48,56],{"url":34,"_uid":35,"text":36,"bgColor":37,"linkText":38,"component":39,"isDisplayed":40},"https:\u002F\u002Fecomail.app\u002Fregister","0d3c2ac7-32de-4696-a2d0-5d94d5c26785","Start free trial","yellow","Click here to get it!","banner_en",false,{"url":42,"_uid":43,"text":44,"bgColor":45,"linkText":46,"component":47,"textMobile":44,"isDisplayed":40,"linkTextMobile":46},"https:\u002F\u002Fwww.crossborder.edu.pl\u002F","35f37ca6-f450-43b7-8e11-6ad8ddc22410","Spotkajmy się 26 maja","dark-heavy"," na Crossborder E-commerce 👋","banner_pl",{"url":49,"_uid":50,"text":51,"bgColor":45,"linkText":52,"component":53,"textMobile":54,"isDisplayed":55,"linkTextMobile":52},"https:\u002F\u002Fecomail.cz\u002Fema-waitlist\u002F","65153cba-9a70-4294-98e3-be96e5b4df38","✨ První e-mailingový AI agent v češtině","Již brzy → ","banner_cs","✨ AI agent v češtině",true,{"url":57,"_uid":58,"text":59,"bgColor":45,"linkText":60,"component":61,"textMobile":62,"isDisplayed":55,"linkTextMobile":60},"https:\u002F\u002Fecomail.sk\u002Fema-waitlist\u002F","bf128326-50c0-42c5-b6b2-34df524782cb","✨ Prvý e-mailový AI agent v slovenčine","Už čoskoro →","banner_sk","✨ AI agent v slovenčine",{"_uid":64,"title":65,"plugin":66,"description":65},"2b4fc774-d140-4f1b-bfc8-f4299d1dc53b","","meta-fields","page","web-banner",null,30,[],"14ede2d0-047b-4894-8d30-a406accd7ff7","2024-05-20T13:29:40.582Z","default","\u002F",[],[78,80,82],{"path":68,"name":69,"lang":79,"published":69},"cs",{"path":68,"name":69,"lang":81,"published":69},"en",{"path":68,"name":69,"lang":83,"published":69},"pl",1780065997,[],[],{"age":88,"cache-control":89,"connection":90,"content-encoding":91,"content-type":92,"date":93,"etag":94,"referrer-policy":95,"sb-be-version":96,"server":97,"transfer-encoding":98,"vary":99,"via":100,"x-amz-cf-id":101,"x-amz-cf-pop":102,"x-cache":103,"x-content-type-options":104,"x-frame-options":105,"x-permitted-cross-domain-policies":106,"x-request-id":107,"x-runtime":108,"x-xss-protection":109},"146657","max-age=0, public, s-maxage=604800, stale-if-error=3600","keep-alive","gzip","application\u002Fjson; charset=utf-8","Fri, 29 May 2026 14:46:46 GMT","W\u002F\"e32082c078f1c03b5e89fa1a0582315d\"","strict-origin-when-cross-origin","5.883.0","nginx\u002F1.29.1","chunked","Origin,Accept-Encoding","1.1 be73b4f654bb9fb3f132801569dd245e.cloudfront.net (CloudFront)","xjV774inYh66MD88ADd_DNrNgb76h3no3HPItoaEhTrk75gIjegMLQ==","DUB56-P4","Hit from cloudfront","nosniff","SAMEORIGIN","none","aad666c8-95ec-4771-b52a-3c21c0929aee","0.026435","0",{"data":111,"headers":206,"perPage":214,"total":215},{"stories":112,"cv":84,"rels":204,"links":205},[113,139,160,182],{"name":114,"created_at":115,"published_at":116,"updated_at":117,"id":118,"uuid":119,"content":120,"slug":127,"full_slug":128,"sort_by_date":69,"position":129,"tag_list":130,"is_startpage":40,"parent_id":131,"meta_data":69,"group_id":132,"first_published_at":133,"release_id":69,"lang":74,"path":69,"alternates":134,"default_full_slug":128,"translated_slugs":135},"Product Marketing Manager pro B2B SaaS","2026-05-20T12:00:53.322Z","2026-05-20T12:17:25.643Z","2026-05-20T12:17:25.661Z",178539943234848,"49cb2545-86a1-4212-afb4-6e0a06338b14",{"_uid":121,"flex":55,"job_type":122,"language":79,"location":123,"is_public":55,"hide_video":40,"youtube_id":124,"position_level":125,"reference_number":126},"d8fc02ee-1be1-4eb1-8390-7afb615128a8","Full-time","Praha","yfqIBHAsNkk","medior","A78","product-marketing-manager-pro-b2b-saas","kariera\u002Fproduct-marketing-manager-pro-b2b-saas",-430,[],349334337,"0853466c-90ca-4e03-be14-1ab3c2657081","2026-05-20T12:13:44.749Z",[],[136,137,138],{"path":128,"name":69,"lang":79,"published":69},{"path":128,"name":69,"lang":81,"published":69},{"path":128,"name":69,"lang":83,"published":69},{"name":140,"created_at":141,"published_at":142,"updated_at":143,"id":144,"uuid":145,"content":146,"slug":149,"full_slug":150,"sort_by_date":69,"position":151,"tag_list":152,"is_startpage":40,"parent_id":131,"meta_data":69,"group_id":153,"first_published_at":154,"release_id":69,"lang":74,"path":69,"alternates":155,"default_full_slug":150,"translated_slugs":156},"PPC Specialista pro SaaS","2026-03-27T13:12:50.736Z","2026-05-19T13:18:36.594Z","2026-05-19T13:18:36.614Z",159447329772001,"dfc76649-5fec-4f1f-b034-6efcab4af2f5",{"_uid":147,"flex":55,"job_type":122,"language":65,"location":123,"is_public":55,"hide_video":40,"youtube_id":124,"position_level":125,"reference_number":148},"a622a46c-d269-4d6f-afd3-6cbf67c0f5ee","A76","ppc-specialista-pro-saas","kariera\u002Fppc-specialista-pro-saas",-420,[],"39216801-ddd3-4181-a6be-d23ef9e1f6da","2026-03-27T13:44:04.736Z",[],[157,158,159],{"path":150,"name":69,"lang":79,"published":69},{"path":150,"name":69,"lang":81,"published":69},{"path":150,"name":69,"lang":83,"published":69},{"name":161,"created_at":162,"published_at":163,"updated_at":164,"id":165,"uuid":166,"content":167,"slug":171,"full_slug":172,"sort_by_date":69,"position":173,"tag_list":174,"is_startpage":40,"parent_id":131,"meta_data":69,"group_id":175,"first_published_at":176,"release_id":69,"lang":74,"path":69,"alternates":177,"default_full_slug":172,"translated_slugs":178},"Specialista technické podpory","2024-03-14T12:47:20.595Z","2026-05-19T13:32:14.791Z","2026-05-19T13:32:14.808Z",461512301,"648b3a02-eafb-49e3-ae92-1461ef91e11f",{"_uid":168,"flex":40,"job_type":122,"language":65,"location":123,"is_public":55,"hide_video":40,"youtube_id":124,"position_level":169,"reference_number":170},"e7fb61b1-71ec-454d-b70e-b9b8912ce256","junior","A50","specialista-technicke-podpory","kariera\u002Fspecialista-technicke-podpory",-130,[],"316d285b-df7c-42a2-a86d-e6015bfdf016","2024-03-14T12:58:06.713Z",[],[179,180,181],{"path":172,"name":69,"lang":79,"published":69},{"path":172,"name":69,"lang":81,"published":69},{"path":172,"name":69,"lang":83,"published":69},{"name":183,"created_at":184,"published_at":185,"updated_at":186,"id":187,"uuid":188,"content":189,"slug":193,"full_slug":194,"sort_by_date":69,"position":195,"tag_list":196,"is_startpage":40,"parent_id":131,"meta_data":69,"group_id":197,"first_published_at":198,"release_id":69,"lang":74,"path":69,"alternates":199,"default_full_slug":194,"translated_slugs":200},"Administrativní asistent\u002Fka","2024-03-14T11:31:57.299Z","2026-05-20T09:49:28.140Z","2026-05-20T09:49:28.158Z",461464633,"7c2da10e-5e53-43ff-80ab-fd2d75ed7d4e",{"_uid":190,"flex":55,"job_type":191,"language":79,"location":123,"is_public":55,"hide_video":40,"youtube_id":124,"position_level":169,"reference_number":192},"6fed9321-c18a-42ff-8c11-f2bb2830977d","Full-time \u002F Part-time","A60","administrativni-asistent","kariera\u002Fadministrativni-asistent",-120,[],"d3d8d8d0-0f01-4ae4-bbce-01b45c373f40","2024-03-14T13:33:45.517Z",[],[201,202,203],{"path":194,"name":69,"lang":79,"published":69},{"path":194,"name":69,"lang":81,"published":69},{"path":194,"name":69,"lang":83,"published":69},[],[],{"age":88,"cache-control":89,"connection":90,"content-encoding":91,"content-type":92,"date":93,"etag":207,"per-page":208,"referrer-policy":95,"sb-be-version":96,"server":97,"total":209,"transfer-encoding":98,"vary":99,"via":210,"x-amz-cf-id":211,"x-amz-cf-pop":102,"x-cache":103,"x-content-type-options":104,"x-frame-options":105,"x-permitted-cross-domain-policies":106,"x-request-id":212,"x-runtime":213,"x-xss-protection":109},"W\u002F\"b38e147c77db31cd1a8f70e00a23261d\"","25","4","1.1 6a2ba48f16a6e8740e42b24522c99e24.cloudfront.net (CloudFront)","2AFjdVH3yIsLD8KgPy9YoNL0IPETrF30nHj6YB75L-VsJdY6YrBxSw==","c4300bfc-fbba-419e-805d-09d3a73c5028","0.030324",25,4,{"data":217,"headers":465,"perPage":475,"total":476},{"stories":218,"cv":84,"rels":463,"links":464},[219,247,271,295,318,341,367,391,415,439],{"name":220,"created_at":221,"published_at":222,"updated_at":223,"id":224,"uuid":225,"content":226,"slug":236,"full_slug":237,"sort_by_date":69,"position":238,"tag_list":239,"is_startpage":40,"parent_id":240,"meta_data":69,"group_id":241,"first_published_at":222,"release_id":69,"lang":74,"path":69,"alternates":242,"default_full_slug":237,"translated_slugs":243},"Ecomail v roce 2025: 38 % růst, obrat přes 200 milionů a potvrzení pozice jedničky na trhu","2026-02-13T13:35:52.843Z","2026-02-13T13:36:15.917Z","2026-02-13T13:36:15.928Z",144589426075149,"063157cc-073e-4ce8-9269-6f06ff3f819b",{"url":227,"_uid":231,"title":220,"source":232,"category":233,"component":234,"published_at":235},{"id":65,"url":228,"linktype":229,"fieldtype":230,"cached_url":228},"https:\u002F\u002Ffeedit.cz\u002F2026\u002F02\u002F12\u002Fecomail-v-roce-2025-38-rust-obrat-pres-200-milionu-a-potvrzeni-pozice-jednicky-na-trhu\u002F","url","multilink","2d9a00c6-07c8-4026-83da-19e73f073970","feedit.cz","article","press","2026-02-13 00:00","ecomail-v-roce-2025-38-rust-obrat-pres-200-milionu-a-potvrzeni-pozice-jednicky-na-trhu","press-releases\u002Fcs\u002Fecomail-v-roce-2025-38-rust-obrat-pres-200-milionu-a-potvrzeni-pozice-jednicky-na-trhu",-380,[],648529296,"d5ef67d7-7377-40d4-a16e-af8d8cede748",[],[244,245,246],{"path":237,"name":69,"lang":79,"published":69},{"path":237,"name":69,"lang":81,"published":69},{"path":237,"name":69,"lang":83,"published":69},{"name":248,"created_at":249,"published_at":250,"updated_at":251,"id":252,"uuid":253,"content":254,"slug":260,"full_slug":261,"sort_by_date":69,"position":262,"tag_list":263,"is_startpage":40,"parent_id":240,"meta_data":69,"group_id":264,"first_published_at":265,"release_id":69,"lang":74,"path":69,"alternates":266,"default_full_slug":261,"translated_slugs":267},"Téměř polovina českých e-shopů nevyužívá e-mail marketing","2026-02-02T08:39:05.450Z","2026-02-02T08:39:55.640Z","2026-02-02T08:39:55.652Z",140623648616859,"d2dc168b-7841-4fac-9268-ef85b575153d",{"url":255,"_uid":257,"title":248,"source":258,"category":233,"component":234,"published_at":259},{"id":65,"url":256,"linktype":229,"fieldtype":230,"cached_url":256},"https:\u002F\u002Fwww.mediaguru.cz\u002Ftemer-polovina-ceskych-e-shopu-nevyuziva-e-mail-marketing","ade60caa-dde8-410c-a39c-3d9e83323d43","mediaguru.cz","2026-02-02 00:00","temer-polovina-ceskych-e-shopu-nevyuziva-e-mail-marketing","press-releases\u002Fcs\u002Ftemer-polovina-ceskych-e-shopu-nevyuziva-e-mail-marketing",-370,[],"faab3254-bc34-46ee-be15-1e01c5e2d39b","2026-02-02T08:39:29.152Z",[],[268,269,270],{"path":261,"name":69,"lang":79,"published":69},{"path":261,"name":69,"lang":81,"published":69},{"path":261,"name":69,"lang":83,"published":69},{"name":272,"created_at":273,"published_at":274,"updated_at":275,"id":276,"uuid":277,"content":278,"slug":284,"full_slug":285,"sort_by_date":69,"position":286,"tag_list":287,"is_startpage":40,"parent_id":240,"meta_data":69,"group_id":288,"first_published_at":289,"release_id":69,"lang":74,"path":69,"alternates":290,"default_full_slug":285,"translated_slugs":291},"E-mailing žije, rozesílky rostou dvouciferným tempem","2026-01-13T10:11:56.575Z","2026-01-13T10:12:40.702Z","2026-01-13T10:12:40.741Z",133568579927312,"117429d5-029e-4174-bf56-cc60e84097b8",{"url":279,"_uid":281,"title":272,"source":282,"category":233,"component":234,"published_at":283},{"id":65,"url":280,"linktype":229,"fieldtype":230,"cached_url":280},"https:\u002F\u002Fwww.channeltrends.cz\u002Fclanky\u002Fe-mailing-zije-rozesilky-rostou-dvoucifernym-tempem\u002F","c01560b0-8549-4fe2-88be-8efa3d90ce4f","channeltrends.cz","2026-01-13 00:00","e-mailing-zije-rozesilky-rostou-dvoucifernym-tempem","press-releases\u002Fcs\u002Fe-mailing-zije-rozesilky-rostou-dvoucifernym-tempem",-360,[],"be28e892-81ae-41a8-8730-20ad4f74e8fb","2026-01-13T10:12:20.908Z",[],[292,293,294],{"path":285,"name":69,"lang":79,"published":69},{"path":285,"name":69,"lang":81,"published":69},{"path":285,"name":69,"lang":83,"published":69},{"name":296,"created_at":297,"published_at":298,"updated_at":299,"id":300,"uuid":301,"content":302,"slug":308,"full_slug":309,"sort_by_date":69,"position":310,"tag_list":311,"is_startpage":40,"parent_id":240,"meta_data":69,"group_id":312,"first_published_at":298,"release_id":69,"lang":74,"path":69,"alternates":313,"default_full_slug":309,"translated_slugs":314},"ShopMasters: Budoucnost v e-commerce už tento čtvrtek v Praze","2025-10-23T06:36:02.618Z","2025-10-23T06:36:24.811Z","2025-10-23T06:36:24.826Z",104496179709577,"10913468-7ffd-42e4-bf5e-23877ef29b4a",{"url":303,"_uid":305,"title":296,"source":306,"category":233,"component":234,"published_at":307},{"id":65,"url":304,"linktype":229,"fieldtype":230,"cached_url":304},"https:\u002F\u002Fpositiv.cz\u002Feventy\u002Fshopmasters-budoucnost-v-e-commerce-uz-tento-ctvrtek-v-praze\u002F","40a6cbb0-5e5b-4223-96a8-900261655925","positiv.cz","2025-10-23 00:00","shopmasters-budoucnost-v-e-commerce-uz-tento-ctvrtek-v-praze","press-releases\u002Fcs\u002Fshopmasters-budoucnost-v-e-commerce-uz-tento-ctvrtek-v-praze",-350,[],"a14774ed-457f-4b03-a04e-d74b124533fe",[],[315,316,317],{"path":309,"name":69,"lang":79,"published":69},{"path":309,"name":69,"lang":81,"published":69},{"path":309,"name":69,"lang":83,"published":69},{"name":319,"created_at":320,"published_at":321,"updated_at":322,"id":323,"uuid":324,"content":325,"slug":331,"full_slug":332,"sort_by_date":69,"position":333,"tag_list":334,"is_startpage":40,"parent_id":240,"meta_data":69,"group_id":335,"first_published_at":321,"release_id":69,"lang":74,"path":69,"alternates":336,"default_full_slug":332,"translated_slugs":337},"Ecomail spustil produktovou novinku CDP Analytics. Sada funkcí umožní e-shopům reagovat na zákazníky efektivně a včas","2025-10-17T09:27:28.128Z","2025-10-17T09:27:54.460Z","2025-10-17T09:27:54.475Z",102414942766994,"55ef1ca8-c220-4d40-8bb1-4e5e80b02f56",{"url":326,"_uid":328,"title":319,"source":329,"category":233,"component":234,"published_at":330},{"id":65,"url":327,"linktype":229,"fieldtype":230,"cached_url":327},"https:\u002F\u002Fpressmob.cz\u002Fecomail-spustil-produktovou-novinku-cdp-analytics-sada-funkci-umozni-e-shopum-reagovat-na-zakazniky-efektivne-a-vcas\u002F?amp=1","3f07f245-3c8a-4889-9774-52ce22974f46","pressmob.cz","2025-10-17 00:00","ecomail-spustil-produktovou-novinku-cdp-analytics-sada-funkci-umozni-e-shopum-reagovat-na-zakazniky-efektivne-a-vcas","press-releases\u002Fcs\u002Fecomail-spustil-produktovou-novinku-cdp-analytics-sada-funkci-umozni-e-shopum-reagovat-na-zakazniky-efektivne-a-vcas",-340,[],"9ab838ee-db11-446c-9cf6-8265bb8e98ce",[],[338,339,340],{"path":332,"name":69,"lang":79,"published":69},{"path":332,"name":69,"lang":81,"published":69},{"path":332,"name":69,"lang":83,"published":69},{"name":342,"created_at":343,"published_at":344,"updated_at":345,"id":346,"uuid":347,"content":348,"slug":356,"full_slug":357,"sort_by_date":69,"position":358,"tag_list":359,"is_startpage":40,"parent_id":240,"meta_data":69,"group_id":360,"first_published_at":361,"release_id":69,"lang":74,"path":69,"alternates":362,"default_full_slug":357,"translated_slugs":363},"Jakub Stupka: Jak vznikl Ecomail: Od hospody k milionům bez investora","2025-08-18T14:11:55.336Z","2025-08-21T13:22:02.646Z","2025-08-21T13:22:02.660Z",81251186054684,"644e7ea1-059d-4bd0-8f12-a2241ca9bb4a",{"url":349,"_uid":351,"title":352,"source":353,"category":354,"component":234,"published_at":355},{"id":65,"url":350,"linktype":229,"fieldtype":230,"cached_url":350},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=ZDs75TVeZvo","cc8bb6ab-8395-4ff4-924a-0da301823404","Jakub Stupka: Jak vznikl Ecomail: Od hospody k milionům bez investora!","YouTube","video","2025-08-18 00:00","jakub-stupka-jak-vznikl-ecomail-od-hospody-k-milionum-bez-investora","press-releases\u002Fcs\u002Fjakub-stupka-jak-vznikl-ecomail-od-hospody-k-milionum-bez-investora",-330,[],"e07af482-f0f2-4be5-8a26-4cc1765d968d","2025-08-18T14:13:56.963Z",[],[364,365,366],{"path":357,"name":69,"lang":79,"published":69},{"path":357,"name":69,"lang":81,"published":69},{"path":357,"name":69,"lang":83,"published":69},{"name":368,"created_at":369,"published_at":370,"updated_at":371,"id":372,"uuid":373,"content":374,"slug":380,"full_slug":381,"sort_by_date":69,"position":382,"tag_list":383,"is_startpage":40,"parent_id":240,"meta_data":69,"group_id":384,"first_published_at":385,"release_id":69,"lang":74,"path":69,"alternates":386,"default_full_slug":381,"translated_slugs":387},"SaaS nástroj Ecomail míří do Polska. Jak ho vyškálovat na miliony EUR?","2025-05-21T13:39:43.239Z","2025-08-21T13:24:31.079Z","2025-08-21T13:24:31.092Z",674671177,"034a5dfa-391d-41fe-bb94-d62a5c45b82e",{"url":375,"_uid":377,"title":368,"source":378,"category":354,"component":234,"published_at":379},{"id":65,"url":376,"linktype":229,"fieldtype":230,"cached_url":376},"https:\u002F\u002Fwww.ecommercebridge.cz\u002Fsaas-nastroj-ecomail-miri-do-polska-jak-ho-vyskalovat-na-miliony-eur-jakub-stupka-ecomail\u002F","1f8c559b-4b2d-49db-9dda-410a9ceb11d8","E-commerce Bridge","2025-05-02 00:00","saas-nastroj-ecomail-miri-do-polska-jak-ho-vyskalovat-na-miliony-eur-","press-releases\u002Fcs\u002Fsaas-nastroj-ecomail-miri-do-polska-jak-ho-vyskalovat-na-miliony-eur-",-200,[],"6c2c12c0-2ab4-4b2b-ae1c-538a3867ee68","2025-05-21T13:40:24.784Z",[],[388,389,390],{"path":381,"name":69,"lang":79,"published":69},{"path":381,"name":69,"lang":81,"published":69},{"path":381,"name":69,"lang":83,"published":69},{"name":392,"created_at":393,"published_at":394,"updated_at":395,"id":396,"uuid":397,"content":398,"slug":404,"full_slug":405,"sort_by_date":69,"position":406,"tag_list":407,"is_startpage":40,"parent_id":240,"meta_data":69,"group_id":408,"first_published_at":409,"release_id":69,"lang":74,"path":69,"alternates":410,"default_full_slug":405,"translated_slugs":411},"Český lídr v emailingu Ecomail se uchytil v Polsku a plánuje další rozvoj","2025-05-21T13:28:54.331Z","2025-08-21T13:25:06.742Z","2025-08-21T13:25:06.756Z",674659973,"dbb6d6ac-07f0-4298-8c32-990ab2411359",{"url":399,"_uid":401,"title":392,"source":402,"category":233,"component":234,"published_at":403},{"id":65,"url":400,"linktype":229,"fieldtype":230,"cached_url":400},"https:\u002F\u002Fwww.idnes.cz\u002Fekonomika\u002Fpodniky\u002Fecomail-stupka-emailing-ecommerce.A250430_103802_ekoakcie_rts","67147efe-463e-4acd-99e3-7242b87894a4","iDnes","2025-05-01 00:00","cesky-lidr-v-emailingu-ecomail-se-uchytil-v-polsku-a-planuje-dalsi-rozvoj","press-releases\u002Fcs\u002Fcesky-lidr-v-emailingu-ecomail-se-uchytil-v-polsku-a-planuje-dalsi-rozvoj",-170,[],"7f634094-8eb7-4a18-89f8-257ff653e1d3","2025-05-21T13:29:17.858Z",[],[412,413,414],{"path":405,"name":69,"lang":79,"published":69},{"path":405,"name":69,"lang":81,"published":69},{"path":405,"name":69,"lang":83,"published":69},{"name":416,"created_at":417,"published_at":418,"updated_at":419,"id":420,"uuid":421,"content":422,"slug":428,"full_slug":429,"sort_by_date":69,"position":430,"tag_list":431,"is_startpage":40,"parent_id":240,"meta_data":69,"group_id":432,"first_published_at":433,"release_id":69,"lang":74,"path":69,"alternates":434,"default_full_slug":429,"translated_slugs":435},"E-mailing, který buduje vztahy se zákazníky a zvyšuje tržby","2025-05-21T13:33:08.741Z","2025-12-15T13:23:31.447Z","2025-12-15T13:23:31.463Z",674660812,"0b9bef6a-4f4b-480f-98d3-dba66fa58e76",{"url":423,"_uid":425,"title":416,"source":426,"category":233,"component":234,"published_at":427},{"id":65,"url":424,"linktype":229,"fieldtype":230,"cached_url":424},"https:\u002F\u002Fexec.shopsys.cz\u002Fmagazin\u002Fe-mailing-ktery-buduje-vztahy-se-zakazniky-a-zvysuje-trzby","855e952b-108a-4ee3-b724-bcc4aba1fe54","EXEC","2025-03-03 00:00","e-mailing-ktery-buduje-vztahy-se-zakazniky-a-zvysuje-trzby","press-releases\u002Fcs\u002Fe-mailing-ktery-buduje-vztahy-se-zakazniky-a-zvysuje-trzby",-190,[],"d54098c4-de49-4e6d-b19a-90d798144d30","2025-05-21T13:33:33.813Z",[],[436,437,438],{"path":429,"name":69,"lang":79,"published":69},{"path":429,"name":69,"lang":81,"published":69},{"path":429,"name":69,"lang":83,"published":69},{"name":440,"created_at":441,"published_at":442,"updated_at":443,"id":444,"uuid":445,"content":446,"slug":452,"full_slug":453,"sort_by_date":69,"position":454,"tag_list":455,"is_startpage":40,"parent_id":240,"meta_data":69,"group_id":456,"first_published_at":457,"release_id":69,"lang":74,"path":69,"alternates":458,"default_full_slug":453,"translated_slugs":459},"Ecomail raketově roste. Jednička na českém trhu hlásí 38% růst a úspěch v Polsku","2025-05-21T13:31:16.775Z","2025-12-15T13:23:09.774Z","2025-12-15T13:23:09.792Z",674660404,"858f7a97-79b8-468b-9c1f-8e58748c6201",{"url":447,"_uid":449,"title":440,"source":450,"category":233,"component":234,"published_at":451},{"id":65,"url":448,"linktype":229,"fieldtype":230,"cached_url":448},"https:\u002F\u002Fwww.tydenikeuro.cz\u002Fecomail-raketove-roste-jednicka-na-ceskem-trhu-hlasi-38-rust-a-uspech-v-polsku\u002F","b2e7dfdc-e417-427d-96ce-b40a81c34610","Euro","2025-02-24 00:00","ecomail-raketove-roste-jednicka-na-ceskem-trhu-hlasi-38-rust-a-uspech-v-polsku","press-releases\u002Fcs\u002Fecomail-raketove-roste-jednicka-na-ceskem-trhu-hlasi-38-rust-a-uspech-v-polsku",-180,[],"f74b4321-2921-420d-ba48-dbed45078ad0","2025-05-21T13:31:42.435Z",[],[460,461,462],{"path":453,"name":69,"lang":79,"published":69},{"path":453,"name":69,"lang":81,"published":69},{"path":453,"name":69,"lang":83,"published":69},[],[],{"age":466,"cache-control":89,"connection":90,"content-encoding":91,"content-type":92,"date":467,"etag":468,"per-page":469,"referrer-policy":95,"sb-be-version":96,"server":97,"total":470,"transfer-encoding":98,"vary":99,"via":471,"x-amz-cf-id":472,"x-amz-cf-pop":102,"x-cache":103,"x-content-type-options":104,"x-frame-options":105,"x-permitted-cross-domain-policies":106,"x-request-id":473,"x-runtime":474,"x-xss-protection":109},"146519","Fri, 29 May 2026 14:49:04 GMT","W\u002F\"1862d27c5ce9ba394fb23db01cc46f52\"","10","35","1.1 064df20de43be62056553b57befa4a36.cloudfront.net (CloudFront)","mEYVLcHO2bzm6EVHk-1SIXrxY4ITycg8zAisvWW047DpbBeWomWY6g==","390b1af9-bf96-421e-9d5a-48d3fd6794b1","0.049992",10,35,{"data":478,"headers":2816,"perPage":215,"total":2823},{"stories":479,"cv":84,"rels":2796,"links":2815},[480,1065,1443,2298],{"name":481,"created_at":482,"published_at":483,"updated_at":484,"id":485,"uuid":486,"content":487,"slug":1054,"full_slug":1055,"sort_by_date":69,"position":1056,"tag_list":1057,"is_startpage":40,"parent_id":1058,"meta_data":69,"group_id":1059,"first_published_at":483,"release_id":69,"lang":74,"path":69,"alternates":1060,"default_full_slug":1055,"translated_slugs":1061},"E-mail jako motor retence: Jak vytěžit maximum z databáze a nezbláznit se z CDP","2026-05-26T12:29:46.567Z","2026-05-27T11:43:05.293Z","2026-05-27T11:43:05.316Z",180670409027519,"bb3ff8ac-7b42-477b-8b15-01410b42e791",{"_uid":488,"body":489,"date":975,"meta":976,"image":980,"perex":986,"author":1021,"schema":1022,"duration":1023,"component":1024,"is_public":55,"has_content":55,"category_full":1025,"date_modified":65,"hide_on_main_page":40},"86222271-e256-47c5-af22-b8fe26d82766",[490,495,564,567,633,637,640,730,733,806,809,841,844,867,870],{"_uid":491,"text":492,"variant":493,"component":494},"3fe64b46-b9ed-4489-946f-7f2fb2f28868","Proč e-shopy stále podceňují e-mail marketing?","H2","headline",{"_uid":496,"text":497,"style":65,"component":563},"31cf8dd6-d7df-4a21-920f-7b2fa9685490",{"type":498,"content":499},"doc",[500],{"type":501,"attrs":502,"content":503},"paragraph",{"textAlign":69},[504,512,522,527,534,539,545,550,558],{"text":505,"type":506,"marks":507},"Mnoho e-shopů končí u rozesílání hromadných ","text",[508],{"type":509,"attrs":510},"textStyle",{"color":511},"#000000",{"text":513,"type":506,"marks":514},"newsletterů",[515,520],{"type":516,"attrs":517},"link",{"href":518,"uuid":69,"anchor":69,"target":519,"linktype":229},"https:\u002F\u002Fecomail.cz\u002Fslovnik-pojmu\u002Fnewsletter\u002F","_self",{"type":509,"attrs":521},{"color":511},{"text":523,"type":506,"marks":524}," a nastavení základní uvítací série. E-mail je přitom kanál, který na rozdíl od PPC netrpí neustálým zdražováním, protože pracujete s ",[525],{"type":509,"attrs":526},{"color":511},{"text":528,"type":506,"marks":529},"vlastní databází",[530,532],{"type":509,"attrs":531},{"color":511},{"type":533},"bold",{"text":535,"type":506,"marks":536},". Zatímco PPC přinese výsledky okamžitě po zapnutí, e-mail marketing funguje jako ",[537],{"type":509,"attrs":538},{"color":511},{"text":540,"type":506,"marks":541},"sněhová koule",[542,544],{"type":509,"attrs":543},{"color":511},{"type":533},{"text":546,"type":506,"marks":547}," – s každou další nastavenou ",[548],{"type":509,"attrs":549},{"color":511},{"text":551,"type":506,"marks":552},"automatizací",[553,556],{"type":516,"attrs":554},{"href":555,"uuid":69,"anchor":69,"target":519,"linktype":229},"https:\u002F\u002Fecomail.cz\u002Ffunkce\u002Fautomatizace\u002F",{"type":509,"attrs":557},{"color":511},{"text":559,"type":506,"marks":560}," se jeho přínos dlouhodobě nabaluje.",[561],{"type":509,"attrs":562},{"color":511},"Paragraph",{"_uid":565,"text":566,"variant":493,"component":494},"d5037d6e-5951-48b0-ad19-918d3d757a4f","CDP: 80 % výsledků za 20 % úsilí",{"_uid":568,"text":569,"style":65,"component":563},"c03f6085-9125-45d6-902c-b895092eadaa",{"type":498,"content":570},[571,593,601],{"type":501,"attrs":572,"content":573},{"textAlign":69},[574,579,588],{"text":575,"type":506,"marks":576},"Ecomail nově nabízí vlastní ",[577],{"type":509,"attrs":578},{"color":511},{"text":580,"type":506,"marks":581},"CDP (Customer Data Platform)",[582,585,587],{"type":516,"attrs":583},{"href":584,"uuid":69,"anchor":69,"target":519,"linktype":229},"https:\u002F\u002Fecomail.cz\u002Ffunkce\u002Fcdp\u002F",{"type":509,"attrs":586},{"color":511},{"type":533},{"text":589,"type":506,"marks":590},". Na rozdíl od robustních enterprise řešení, která vyžadují týmy analytiků, sází Ecomail na přístup „80\u002F20“. Cílem je umožnit středním e-shopům využívat pokročilá data bez extrémních nákladů a složité implementace.",[591],{"type":509,"attrs":592},{"color":511},{"type":501,"attrs":594,"content":595},{"textAlign":69},[596],{"text":597,"type":506,"marks":598}," ",[599],{"type":509,"attrs":600},{"color":511},{"type":501,"attrs":602,"content":603},{"textAlign":69},[604,609,615,620,628],{"text":605,"type":506,"marks":606},"Základem CDP v podání Ecomailu jsou ",[607],{"type":509,"attrs":608},{"color":511},{"text":610,"type":506,"marks":611},"data o objednávkách v reálném čase",[612,614],{"type":509,"attrs":613},{"color":511},{"type":533},{"text":616,"type":506,"marks":617}," i historické nákupy. Díky tomu systém ví, co konkrétnímu zákazníkovi poslat, aniž by markeťák musel vše ručně ",[618],{"type":509,"attrs":619},{"color":511},{"text":621,"type":506,"marks":622},"segmentovat",[623,626],{"type":516,"attrs":624},{"href":625,"uuid":69,"anchor":69,"target":519,"linktype":229},"https:\u002F\u002Fecomail.cz\u002Ffunkce\u002F#segmentation",{"type":509,"attrs":627},{"color":511},{"text":629,"type":506,"marks":630},".",[631],{"type":509,"attrs":632},{"color":511},{"_uid":634,"text":635,"component":636},"95c4768a-fa7d-46d9-b772-9d12c114131d","vurU675dR80","YoutubeFrame",{"_uid":638,"text":639,"variant":493,"component":494},"c6d404c5-75b8-47d4-9a7e-038ad92883a5","Klíč k úspěchu: RFM analýza",{"_uid":641,"text":642,"style":65,"component":563},"def21ca6-7675-4d1e-b7bb-56663caf4c2b",{"type":498,"content":643},[644,666,718,722],{"type":501,"attrs":645,"content":646},{"textAlign":69},[647,652,661],{"text":648,"type":506,"marks":649},"Srdcem moderní retence je ",[650],{"type":509,"attrs":651},{"color":511},{"text":653,"type":506,"marks":654},"RFM analýza",[655,658,660],{"type":516,"attrs":656},{"href":657,"uuid":69,"anchor":69,"target":519,"linktype":229},"https:\u002F\u002Fsupport.ecomail.cz\u002Fcs\u002Farticles\u002F12428558-rfm-analyza",{"type":509,"attrs":659},{"color":511},{"type":533},{"text":662,"type":506,"marks":663},", která dělí zákazníky do 11 segmentů podle tří kritérií:",[664],{"type":509,"attrs":665},{"color":511},{"type":667,"content":668},"bullet_list",[669,686,702],{"type":670,"content":671},"list_item",[672],{"type":501,"attrs":673,"content":674},{"textAlign":69},[675,681],{"text":676,"type":506,"marks":677},"Recency (Před kolika dny nakoupil?):",[678,680],{"type":509,"attrs":679},{"color":511},{"type":533},{"text":682,"type":506,"marks":683}," Jinak oslovíte někoho, kdo nakoupil včera, a jinak zákazníka, který u vás nebyl půl roku.",[684],{"type":509,"attrs":685},{"color":511},{"type":670,"content":687},[688],{"type":501,"attrs":689,"content":690},{"textAlign":69},[691,697],{"text":692,"type":506,"marks":693},"Frequency (Jak často nakupuje?):",[694,696],{"type":509,"attrs":695},{"color":511},{"type":533},{"text":698,"type":506,"marks":699}," Pomáhá identifikovat loajální zákazníky.",[700],{"type":509,"attrs":701},{"color":511},{"type":670,"content":703},[704],{"type":501,"attrs":705,"content":706},{"textAlign":69},[707,713],{"text":708,"type":506,"marks":709},"Monetary (Kolik utratil?):",[710,712],{"type":509,"attrs":711},{"color":511},{"type":533},{"text":714,"type":506,"marks":715}," Odděluje „šampiony“ od lovců slev.",[716],{"type":509,"attrs":717},{"color":511},{"type":501,"attrs":719,"content":720},{"textAlign":69},[721],{"text":597,"type":506},{"type":501,"attrs":723,"content":724},{"textAlign":69},[725],{"text":726,"type":506,"marks":727},"Díky RFM analýze můžete například nabídnout vyšší slevu nebo osobní přístup (třeba i dražší SMS) zákazníkovi, který u vás v minulosti utratil hodně, ale hrozí, že odejde ke konkurenci.",[728],{"type":509,"attrs":729},{"color":511},{"_uid":731,"text":732,"variant":493,"component":494},"6045dca0-03e9-48e3-bb7f-0418bb21d402","Automatizace, které budují vztah",{"_uid":734,"text":735,"style":65,"component":563},"471ef318-0b55-45ec-a825-3a8607ac7d8d",{"type":498,"content":736},[737,756,763],{"type":501,"attrs":738,"content":739},{"textAlign":69},[740,745,751],{"text":741,"type":506,"marks":742},"Kromě klasického opuštěného košíku Jakub Stupka zdůrazňuje význam ",[743],{"type":509,"attrs":744},{"color":511},{"text":746,"type":506,"marks":747},"Welcome série",[748,750],{"type":509,"attrs":749},{"color":511},{"type":533},{"text":752,"type":506,"marks":753},". Je to ideální prostor pro představení značky, ukázání „lidské tváře“ e-shopu (např. fotky ze skladu) a vybudování vztahu, díky kterému zákazník příště nenakoupí náhodně, ale vrátí se k vám.",[754],{"type":509,"attrs":755},{"color":511},{"type":501,"attrs":757,"content":758},{"textAlign":69},[759],{"text":597,"type":506,"marks":760},[761],{"type":509,"attrs":762},{"color":511},{"type":501,"attrs":764,"content":765},{"textAlign":69},[766,771,780,786,795,801],{"text":767,"type":506,"marks":768},"Další úrovní jsou ",[769],{"type":509,"attrs":770},{"color":511},{"text":772,"type":506,"marks":773},"upsell",[774,777,779],{"type":516,"attrs":775},{"href":776,"uuid":69,"anchor":69,"target":519,"linktype":229},"https:\u002F\u002Fecomail.cz\u002Fslovnik-pojmu\u002Fupsell-e-mail\u002F",{"type":509,"attrs":778},{"color":511},{"type":533},{"text":781,"type":506,"marks":782}," a ",[783,785],{"type":509,"attrs":784},{"color":511},{"type":533},{"text":787,"type":506,"marks":788},"cross-sell",[789,792,794],{"type":516,"attrs":790},{"href":791,"uuid":69,"anchor":69,"target":519,"linktype":229},"https:\u002F\u002Fecomail.cz\u002Fslovnik-pojmu\u002Fcross-sell\u002F",{"type":509,"attrs":793},{"color":511},{"type":533},{"text":796,"type":506,"marks":797}," kampaně",[798,800],{"type":509,"attrs":799},{"color":511},{"type":533},{"text":802,"type":506,"marks":803}," založené na produktové analýze. Pokud systém ví, že lidé, kteří si koupili produkt A, si často kupují i produkt B, může tuto nabídku automaticky poslat ve správný čas.",[804],{"type":509,"attrs":805},{"color":511},{"_uid":807,"text":808,"variant":493,"component":494},"4d6c0335-2c0d-4e62-8ef5-7e239d505c6d","SMS marketing: Dobrý sluha, zlý pán",{"_uid":810,"text":811,"style":65,"component":563},"426b4d9d-809d-4a59-a75f-8974fb315cb0",{"type":498,"content":812},[813],{"type":501,"attrs":814,"content":815},{"textAlign":69},[816,821,827,836],{"text":817,"type":506,"marks":818},"SMS mají téměř ",[819],{"type":509,"attrs":820},{"color":511},{"text":822,"type":506,"marks":823},"100% ",[824,826],{"type":509,"attrs":825},{"color":511},{"type":533},{"text":828,"type":506,"marks":829},"open rate",[830,833,835],{"type":516,"attrs":831},{"href":832,"uuid":69,"anchor":69,"target":519,"linktype":229},"https:\u002F\u002Fecomail.cz\u002Fslovnik-pojmu\u002Fopen-rate\u002F",{"type":509,"attrs":834},{"color":511},{"type":533},{"text":837,"type":506,"marks":838},", ale jsou drahé a invazivní. Jakub doporučuje je používat střídmě – například pro speciální akce pro „šampiony“ nebo urgentní nabídky. Pokud to s frekvencí SMS přeženete, zákazník se odhlásí a vy ztratíte velmi silný komunikační kanál.",[839],{"type":509,"attrs":840},{"color":511},{"_uid":842,"text":843,"variant":493,"component":494},"f78ea104-a0a1-4d62-99a0-7d608230c49a","Jak najít „Sweet Spot“ a neobtěžovat",{"_uid":845,"text":846,"style":65,"component":563},"a9a0cd2b-2370-4520-b44b-833a5d146c50",{"type":498,"content":847},[848],{"type":501,"attrs":849,"content":850},{"textAlign":69},[851,856,862],{"text":852,"type":506,"marks":853},"Obecné pravidlo Ecomailu zní: ",[854],{"type":509,"attrs":855},{"color":511},{"text":857,"type":506,"marks":858},"neposílat více než 10 sdělení (e-mailů či SMS) měsíčně",[859,861],{"type":509,"attrs":860},{"color":511},{"type":533},{"text":863,"type":506,"marks":864},". Samozřejmě existují výjimky (např. slevové portály), ale pro běžný e-shop je méně často více. Příliš vysoká frekvence ničí databázi, protože lidé začnou e-maily ignorovat nebo se hromadně odhlašovat.",[865],{"type":509,"attrs":866},{"color":511},{"_uid":868,"text":869,"variant":493,"component":494},"7c01d6ce-e7cd-4579-af78-2b486d81a205","Jak začít?",{"_uid":871,"text":872,"style":65,"component":563},"0725cf49-e393-461a-b550-9de20012bf06",{"type":498,"content":873},[874,882,939,958,965],{"type":501,"attrs":875,"content":876},{"textAlign":69},[877],{"text":878,"type":506,"marks":879},"Posun k datovému e-mailingu není projekt na rok. První výsledky můžete vidět v řádu týdnů.",[880],{"type":509,"attrs":881},{"color":511},{"type":883,"attrs":884,"content":886},"ordered_list",{"order":885},1,[887,903,919],{"type":670,"content":888},[889],{"type":501,"attrs":890,"content":891},{"textAlign":69},[892,898],{"text":893,"type":506,"marks":894},"Napojte data o objednávkách",[895,897],{"type":509,"attrs":896},{"color":511},{"type":533},{"text":899,"type":506,"marks":900}," do e-mailingového nástroje.",[901],{"type":509,"attrs":902},{"color":511},{"type":670,"content":904},[905],{"type":501,"attrs":906,"content":907},{"textAlign":69},[908,914],{"text":909,"type":506,"marks":910},"Spusťte základní automatizace",[911,913],{"type":509,"attrs":912},{"color":511},{"type":533},{"text":915,"type":506,"marks":916}," (opuštěný košík, welcome série).",[917],{"type":509,"attrs":918},{"color":511},{"type":670,"content":920},[921,935],{"type":501,"attrs":922,"content":923},{"textAlign":69},[924,930],{"text":925,"type":506,"marks":926},"Využijte RFM analýzu",[927,929],{"type":509,"attrs":928},{"color":511},{"type":533},{"text":931,"type":506,"marks":932}," pro segmentaci.",[933],{"type":509,"attrs":934},{"color":511},{"type":501,"attrs":936,"content":937},{"textAlign":69},[938],{"text":597,"type":506},{"type":501,"attrs":940,"content":941},{"textAlign":69},[942,947,953],{"text":943,"type":506,"marks":944},"Pro střední e-shop s jednou jazykovou mutací stačí dedikovat ",[945],{"type":509,"attrs":946},{"color":511},{"text":948,"type":506,"marks":949},"5 až 10 hodin práce týdně",[950,952],{"type":509,"attrs":951},{"color":511},{"type":533},{"text":954,"type":506,"marks":955}," jednomu markeťákovi, aby se e-mail marketing dostal na velmi solidní úroveň.",[956],{"type":509,"attrs":957},{"color":511},{"type":501,"attrs":959,"content":960},{"textAlign":69},[961],{"text":597,"type":506,"marks":962},[963],{"type":509,"attrs":964},{"color":511},{"type":501,"attrs":966,"content":967},{"textAlign":69},[968],{"text":969,"type":506,"marks":970},"Poznámka: Informace o cenách a konkrétních funkcích vycházejí ze zkušeností a nabídky platformy Ecomail k datu rozhovoru.",[971,973],{"type":509,"attrs":972},{"color":511},{"type":974},"italic","2026-05-27 00:00",{"_uid":977,"title":978,"plugin":66,"description":979},"2a615908-108b-423c-bd87-3651470416f5","E-mail jako motor retence: Jak na RFM analýzu a CDP","Zjistěte, jak zvýšit obrat e-shopu o 20 % díky chytré retenci. Jakub Stupka z Ecomailu vysvětluje přínos CDP, RFM analýzy a efektivní automatizace v e-mailingu.",{"id":981,"alt":982,"name":65,"focus":65,"title":65,"source":65,"filename":983,"copyright":65,"fieldtype":984,"meta_data":985,"is_external_url":40},180671431531392,"Jakub Stupka Ecomail","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F160837\u002F1820x940\u002F977353731c\u002Fimage-20260519-134920-2.png","asset",{"alt":982,"title":65,"source":65,"copyright":65},{"type":498,"content":987},[988],{"type":501,"attrs":989,"content":990},{"textAlign":69},[991,996,1002,1007,1016],{"text":992,"type":506,"marks":993},"V dnešní e-commerce době, kdy náklady na akvizici nových zákazníků skrze PPC kanály neustále rostou, se pozornost úspěšných e-shopů přesouvá k ",[994],{"type":509,"attrs":995},{"color":511},{"text":997,"type":506,"marks":998},"retenci",[999,1001],{"type":509,"attrs":1000},{"color":511},{"type":533},{"text":1003,"type":506,"marks":1004},". ",[1005],{"type":509,"attrs":1006},{"color":511},{"text":1008,"type":506,"marks":1009},"Jakub Stupka",[1010,1014],{"type":516,"attrs":1011},{"href":1012,"uuid":69,"anchor":69,"target":1013,"linktype":229},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjakub-stupka-a11a58ba\u002F","_blank",{"type":509,"attrs":1015},{"color":511},{"text":1017,"type":506,"marks":1018}," z Ecomailu v podcastu Exec Talks vysvětluje, proč je e-mail marketing víc než jen rozesílání newsletterů a jak může správná práce s daty tvořit až 20 % obratu.",[1019],{"type":509,"attrs":1020},{"color":511},"Marek Smékal","Proč e-shopy stále podceňují e-mail marketing?\nCDP: 80 % výsledků za 20 % úsilí\nKlíč k úspěchu: RFM analýza\nAutomatizace, které budují vztah\nSMS marketing: Dobrý sluha, zlý pán\nJak najít „Sweet Spot“ a neobtěžovat\nJak začít?","3","blog",[1026],{"name":1027,"created_at":1028,"published_at":1029,"updated_at":1030,"id":1031,"uuid":1032,"content":1033,"slug":1042,"full_slug":1043,"sort_by_date":69,"position":1044,"tag_list":1045,"is_startpage":40,"parent_id":1046,"meta_data":69,"group_id":1047,"first_published_at":1048,"release_id":69,"lang":74,"path":69,"alternates":1049,"default_full_slug":1043,"translated_slugs":1050,"_stopResolving":55},"Tipy a triky","2025-09-22T11:17:25.905Z","2025-09-22T13:46:41.111Z","2025-09-23T07:12:41.340Z",93594607262211,"f27bdc5d-21f6-49a4-a1ef-6c72567ab75a",{"_uid":1034,"meta":1035,"title":1027,"component":1039,"badgeColor":1040,"description":1041},"0e3fb611-970f-4529-ba9b-a2a0f5a1e9c6",{"_uid":1036,"title":1037,"plugin":66,"description":1038},"a965483d-356b-4047-8807-f5bd0ec3e96c","Kategorie blogu: Tipy a triky","Objevte praktické rady a ověřené tipy pro efektivní práci s Ecomailem, automatizaci a zlepšení výsledků kampaní.","blog_category","#00D1DE","Praktické rady, zjednodušené postupy a osvědčené techniky pro efektivní e-mailing. V této sekci sdílíme konkrétní tipy, které vám pomohou zlepšit výkon kampaní, automatizací i sběru kontaktů. Ideální pro každého, kdo chce z Ecomailu vytěžit maximum.","tipy-a-triky","blog\u002Fcategories\u002Fcs\u002Ftipy-a-triky",-60,[],93594010060197,"d6d3cb57-96f4-4029-9410-f5c74422424c","2025-09-22T11:24:56.568Z",[],[1051,1052,1053],{"path":1043,"name":69,"lang":79,"published":69},{"path":1043,"name":69,"lang":81,"published":69},{"path":1043,"name":69,"lang":83,"published":69},"e-mail-jako-motor-retence-jak-vytezit-maximum-z-databaze-a-nezblaznit-se-z-cdp","blog\u002Fcs\u002Fe-mail-jako-motor-retence-jak-vytezit-maximum-z-databaze-a-nezblaznit-se-z-cdp",-1160,[],455095476,"034b4e72-4e41-48af-8d6a-49add21dfd60",[],[1062,1063,1064],{"path":1055,"name":69,"lang":79,"published":69},{"path":1055,"name":69,"lang":81,"published":69},{"path":1055,"name":69,"lang":83,"published":69},{"name":1066,"created_at":1067,"published_at":1068,"updated_at":1069,"id":1070,"uuid":1071,"content":1072,"slug":1432,"full_slug":1433,"sort_by_date":69,"position":1434,"tag_list":1435,"is_startpage":40,"parent_id":1058,"meta_data":69,"group_id":1436,"first_published_at":1437,"release_id":69,"lang":74,"path":69,"alternates":1438,"default_full_slug":1433,"translated_slugs":1439},"Den dětí v e-mailovém marketingu – jak značky využívají potenciál tohoto svátku?","2026-05-20T11:32:53.623Z","2026-05-20T13:52:31.863Z","2026-05-20T13:52:31.880Z",178533063214204,"e8a09ba1-c391-40ed-8eaa-85d1b875092f",{"_uid":1073,"body":1074,"date":1377,"meta":1378,"image":1382,"perex":1387,"author":1419,"schema":1420,"duration":1421,"component":1024,"is_public":55,"has_content":55,"category_full":1422,"hide_on_main_page":40},"eafe63a1-b585-4ed7-9360-7185e06bac84",[1075,1078,1103,1106,1246,1249,1306,1309],{"_uid":1076,"text":1077,"variant":493,"component":494},"9faa0586-91bc-49e9-a6f0-9d9c03f119ce","Den dětí a e-commerce",{"_uid":1079,"text":1080,"style":65,"component":563},"6eb7f37f-ce94-4f99-9aea-afc351c8a31a",{"type":498,"content":1081},[1082],{"type":501,"attrs":1083,"content":1084},{"textAlign":69},[1085,1090,1098],{"text":1086,"type":506,"marks":1087},"Z pohledu ",[1088],{"type":509,"attrs":1089},{"color":511},{"text":1091,"type":506,"marks":1092},"e-commerce",[1093,1096],{"type":516,"attrs":1094},{"href":1095,"uuid":69,"anchor":69,"target":519,"linktype":229},"https:\u002F\u002Fecomail.cz\u002Fslovnik-pojmu\u002Fecommerce\u002F",{"type":509,"attrs":1097},{"color":511},{"text":1099,"type":506,"marks":1100}," Den dětí již řadu let generuje nárůst tržeb v kategoriích, jako jsou hračky, knihy, elektronika, dětské oblečení nebo vzdělávací produkty. Spotřebitelé si stále častěji vybírají také dárky v podobě zážitků, např. workshopů, poukázek nebo rodinných atrakcí, aby tento den strávili společně zajímavým způsobem. ",[1101],{"type":509,"attrs":1102},{"color":511},{"_uid":1104,"text":1105,"variant":493,"component":494},"7e0b1bec-84ab-489a-90fa-8fb1c6abec5c","Den dětí v e-mailovém marketingu",{"_uid":1107,"text":1108,"style":65,"component":563},"5a19d4ac-95d4-45e1-9591-c6fda067f9ec",{"type":498,"content":1109},[1110,1131,1138,1159,1166,1174,1234,1238],{"type":501,"attrs":1111,"content":1112},{"textAlign":69},[1113,1118,1126],{"text":1114,"type":506,"marks":1115},"Právě proto se e-mailový marketing ke Dni dětí velmi osvědčuje. ",[1116],{"type":509,"attrs":1117},{"color":511},{"text":1119,"type":506,"marks":1120},"Kampaně",[1121,1124],{"type":516,"attrs":1122},{"href":1123,"uuid":69,"anchor":69,"target":519,"linktype":229},"https:\u002F\u002Fecomail.cz\u002Fslovnik-pojmu\u002Fkampan\u002F",{"type":509,"attrs":1125},{"color":511},{"text":1127,"type":506,"marks":1128}," rozesílané v květnu často dosahují vysoké míry otevření a prokliků, zejména pokud značky využívají emocionální komunikaci. Na rozdíl od agresivních prodejních kampaní zde lépe fungují příběhy, sentiment a zdůrazňování rodinných vztahů.",[1129],{"type":509,"attrs":1130},{"color":511},{"type":501,"attrs":1132,"content":1133},{"textAlign":69},[1134],{"text":597,"type":506,"marks":1135},[1136],{"type":509,"attrs":1137},{"color":511},{"type":501,"attrs":1139,"content":1140},{"textAlign":69},[1141,1146,1154],{"text":1142,"type":506,"marks":1143},"Velký význam má také ",[1144],{"type":509,"attrs":1145},{"color":511},{"text":1147,"type":506,"marks":1148},"personalizace",[1149,1152],{"type":516,"attrs":1150},{"href":1151,"uuid":69,"anchor":69,"target":519,"linktype":229},"https:\u002F\u002Fecomail.cz\u002Ffunkce\u002F#personalization",{"type":509,"attrs":1153},{"color":511},{"text":1155,"type":506,"marks":1156},". Zákazníci mnohem častěji reagují na doporučení přizpůsobená věku dítěte nebo předchozím nákupům. Podle výzkumů týkajících se chování spotřebitelů v online prostředí patří personalizace a důvěra ve značku k nejdůležitějším faktorům ovlivňujícím nákupní rozhodnutí v e-commerce.",[1157],{"type":509,"attrs":1158},{"color":511},{"type":501,"attrs":1160,"content":1161},{"textAlign":69},[1162],{"text":597,"type":506,"marks":1163},[1164],{"type":509,"attrs":1165},{"color":511},{"type":501,"attrs":1167,"content":1168},{"textAlign":69},[1169],{"text":1170,"type":506,"marks":1171},"V praxi značky využívají Den dětí k vytváření:",[1172],{"type":509,"attrs":1173},{"color":511},{"type":667,"content":1175},[1176,1186,1196,1206,1224],{"type":670,"content":1177},[1178],{"type":501,"attrs":1179,"content":1180},{"textAlign":69},[1181],{"text":1182,"type":506,"marks":1183},"dárkových kampaní,",[1184],{"type":509,"attrs":1185},{"color":511},{"type":670,"content":1187},[1188],{"type":501,"attrs":1189,"content":1190},{"textAlign":69},[1191],{"text":1192,"type":506,"marks":1193},"e-mailových rozesílek s bestsellery,",[1194],{"type":509,"attrs":1195},{"color":511},{"type":670,"content":1197},[1198],{"type":501,"attrs":1199,"content":1200},{"textAlign":69},[1201],{"text":1202,"type":506,"marks":1203},"časově omezených akcí,",[1204],{"type":509,"attrs":1205},{"color":511},{"type":670,"content":1207},[1208],{"type":501,"attrs":1209,"content":1210},{"textAlign":69},[1211,1219],{"text":1212,"type":506,"marks":1213},"automatizovaných scénářů",[1214,1217],{"type":516,"attrs":1215},{"href":1216,"uuid":69,"anchor":69,"target":519,"linktype":229},"https:\u002F\u002Fecomail.cz\u002Ffunkce\u002F#automation",{"type":509,"attrs":1218},{"color":511},{"text":1220,"type":506,"marks":1221},",",[1222],{"type":509,"attrs":1223},{"color":511},{"type":670,"content":1225},[1226],{"type":501,"attrs":1227,"content":1228},{"textAlign":69},[1229],{"text":1230,"type":506,"marks":1231},"upomínek na doručení před 1. červnem.",[1232],{"type":509,"attrs":1233},{"color":511},{"type":501,"attrs":1235,"content":1236},{"textAlign":69},[1237],{"text":597,"type":506},{"type":501,"attrs":1239,"content":1240},{"textAlign":69},[1241],{"text":1242,"type":506,"marks":1243},"Pro e-commerce zůstává tento svátek jedním z nejlepších příkladů propojení prodeje s emocionálním marketingem. Značky, které dokážou využít personalizaci a správné načasování kampaně, mohou nejen zvýšit prodej, ale také budovat dlouhodobé vztahy se zákazníky.",[1244],{"type":509,"attrs":1245},{"color":511},{"_uid":1247,"text":1248,"variant":493,"component":494},"f42cce34-9e62-41d8-80db-e07c42f82650","Správné načasování je klíčem k úspěchu",{"_uid":1250,"text":1251,"style":65,"component":563},"ba2fc4e2-db3a-4488-93ba-5925a5e3f526",{"type":498,"content":1252},[1253,1261,1265,1291,1298],{"type":501,"attrs":1254,"content":1255},{"textAlign":69},[1256],{"text":1257,"type":506,"marks":1258},"Kdy zahájit komunikaci u příležitosti Dne dětí? Stejně jako u jiných svátků a výročí se vyplatí začít asi dva týdny předem. Je to vhodná doba na to, abyste zákazníkům zaslali první tipy na dárky a nenápadně jim připomněli blížící se svátek jejich ratolestí.",[1259],{"type":509,"attrs":1260},{"color":511},{"type":501,"attrs":1262,"content":1263},{"textAlign":69},[1264],{"text":597,"type":506},{"type":501,"attrs":1266,"content":1267},{"textAlign":69},[1268,1273,1275,1280,1286],{"text":1269,"type":506,"marks":1270},"Největší nákupní ruch se však obvykle objevuje asi týden před 1. červnem. Právě tehdy značky zaznamenávají ",[1271],{"type":509,"attrs":1272},{"color":511},{"text":1274,"type":506},"nárůst míry otevření",{"text":1276,"type":506,"marks":1277}," ",[1278],{"type":509,"attrs":1279},{"color":511},{"text":513,"type":506,"marks":1281},[1282,1284],{"type":516,"attrs":1283},{"href":518,"uuid":69,"anchor":69,"target":519,"linktype":229},{"type":509,"attrs":1285},{"color":511},{"text":1287,"type":506,"marks":1288}," a vyšší konverze v e-mailových marketingových kampaních. Je to nejlepší okamžik pro zintenzivnění prodejních aktivit, zasílání produktových doporučení nebo sdělení o omezené dostupnosti zboží.",[1289],{"type":509,"attrs":1290},{"color":511},{"type":501,"attrs":1292,"content":1293},{"textAlign":69},[1294],{"text":597,"type":506,"marks":1295},[1296],{"type":509,"attrs":1297},{"color":511},{"type":501,"attrs":1299,"content":1300},{"textAlign":69},[1301],{"text":1302,"type":506,"marks":1303},"Dobrým završením kampaně může být také tzv. last minute mailing zaměřený na zapomnětlivé zákazníky. Sdělení ve stylu „Objednejte dnes do půlnoci a doručíme dárek ještě před Dnem dětí“ účinně využívají efekt naléhavosti a často pomáhají zvýšit prodej těsně před koncem kampaně.",[1304],{"type":509,"attrs":1305},{"color":511},{"_uid":1307,"text":1308,"variant":493,"component":494},"63f993a9-63e1-4c55-a3f0-50603115d52a","Inspirace pro vaše kampaně ke Dni dětí",{"_uid":1310,"text":1311,"style":65,"component":563},"6feeb922-bd24-46d0-893a-77a719dae935",{"type":498,"content":1312},[1313,1321,1335,1342,1356,1363],{"type":501,"attrs":1314,"content":1315},{"textAlign":69},[1316],{"text":1317,"type":506,"marks":1318},"Pokud potřebujete inspiraci pro své kampaně, zde jsou nejoblíbenější směry aktivit v e-commerce v období Dne dětí:",[1319],{"type":509,"attrs":1320},{"color":511},{"type":501,"attrs":1322,"content":1323},{"textAlign":69},[1324,1330],{"text":1325,"type":506,"marks":1326},"Emoce a sny: ",[1327,1329],{"type":509,"attrs":1328},{"color":511},{"type":533},{"text":1331,"type":506,"marks":1332},"Kampaně zdůrazňující dětskou fantazii, vášně a sny, jako je herectví, hudba nebo sport. Často se v nich využívají fotografie dětí zaměstnanců firmy, což dodává komunikaci autentičnost. Tento typ reklam často boří stereotypy spojené s pohlavím a přiřazováním konkrétních rolí či povolání.",[1333],{"type":509,"attrs":1334},{"color":511},{"type":501,"attrs":1336,"content":1337},{"textAlign":69},[1338],{"text":597,"type":506,"marks":1339},[1340],{"type":509,"attrs":1341},{"color":511},{"type":501,"attrs":1343,"content":1344},{"textAlign":69},[1345,1351],{"text":1346,"type":506,"marks":1347},"Aktivní trávení času: ",[1348,1350],{"type":509,"attrs":1349},{"color":511},{"type":533},{"text":1352,"type":506,"marks":1353},"Kampaně propagující sport a společnou hru rodičů s dětmi v pohybu. Zaměřují se na budování vztahů a povzbuzování k trávení času offline, což dobře rezonuje s rodinným charakterem svátku.",[1354],{"type":509,"attrs":1355},{"color":511},{"type":501,"attrs":1357,"content":1358},{"textAlign":69},[1359],{"text":597,"type":506,"marks":1360},[1361],{"type":509,"attrs":1362},{"color":511},{"type":501,"attrs":1364,"content":1365},{"textAlign":69},[1366,1372],{"text":1367,"type":506,"marks":1368},"Společenské aktivity: ",[1369,1371],{"type":509,"attrs":1370},{"color":511},{"type":533},{"text":1373,"type":506,"marks":1374},"Období před Dnem dětí je vhodným okamžikem pro charitativní akce. Pokud se vaše firma angažuje v sociálních aktivitách, můžete tento čas využít jako přirozený kontext pro komunikaci a povzbudit zákazníky ke společné podpoře vybraných iniciativ.",[1375],{"type":509,"attrs":1376},{"color":511},"2026-05-20 00:00",{"_uid":1379,"title":1380,"plugin":66,"description":1381},"53c44a20-790b-44ac-a512-131e27fa2639","Den dětí v e-mailingu: Jak využít potenciál kampaní?","Zjistěte, jak v e-commerce využít Den dětí. Přinášíme tipy na kampaně postavené na emocích, správném načasování a personalizaci, které zvýší vaše prodeje.",{"id":1383,"alt":1384,"name":65,"focus":65,"title":65,"source":65,"filename":1385,"copyright":65,"fieldtype":984,"meta_data":1386,"is_external_url":40},178567280800488,"Den dětí grafika","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F160837\u002F1820x940\u002Fc6675e7c0e\u002Fden-deti.png",{"alt":1384,"title":65,"source":65,"copyright":65},{"type":498,"content":1388},[1389,1404,1411],{"type":501,"attrs":1390,"content":1391},{"textAlign":69},[1392,1397,1399],{"text":1393,"type":506,"marks":1394},"Den dětí je pro odvětví e-commerce jedním z nejdůležitějších prodejních momentů v první polovině roku. ",[1395],{"type":509,"attrs":1396},{"color":511},{"text":1398,"type":506},"Ačkoli je tento svátek spojován",{"text":1400,"type":506,"marks":1401}," především s dárky a rodinnou atmosférou, pro marketéry je také příležitostí k vedení účinných e-mailových marketingových kampaní založených na emocích, nostalgii a budování důvěry u zákazníků.",[1402],{"type":509,"attrs":1403},{"color":511},{"type":501,"attrs":1405,"content":1406},{"textAlign":69},[1407],{"text":597,"type":506,"marks":1408},[1409],{"type":509,"attrs":1410},{"color":511},{"type":501,"attrs":1412,"content":1413},{"textAlign":69},[1414],{"text":1415,"type":506,"marks":1416},"V Česku se Den dětí slaví 1. června od roku 1952. Samotná myšlenka tohoto svátku se začala rozvíjet po druhé světové válce a měla upozorňovat na práva a blaho dětí. Na mezinárodní úrovni bylo důležitým momentem přijetí Úmluvy o právech dítěte Organizací spojených národů v roce 1989. Dnes má tento svátek nejen společenský rozměr, ale také velmi silný komerční potenciál.",[1417],{"type":509,"attrs":1418},{"color":511},"Jolanta Nowaczyk","Den dětí a e-commerce\nDen dětí v e-mailovém marketingu\nSprávné načasování je klíčem k úspěchu\nInspirace pro vaše kampaně ke Dni dětí","2",[1423],{"name":1027,"created_at":1028,"published_at":1029,"updated_at":1030,"id":1031,"uuid":1032,"content":1424,"slug":1042,"full_slug":1043,"sort_by_date":69,"position":1044,"tag_list":1426,"is_startpage":40,"parent_id":1046,"meta_data":69,"group_id":1047,"first_published_at":1048,"release_id":69,"lang":74,"path":69,"alternates":1427,"default_full_slug":1043,"translated_slugs":1428,"_stopResolving":55},{"_uid":1034,"meta":1425,"title":1027,"component":1039,"badgeColor":1040,"description":1041},{"_uid":1036,"title":1037,"plugin":66,"description":1038},[],[],[1429,1430,1431],{"path":1043,"name":69,"lang":79,"published":69},{"path":1043,"name":69,"lang":81,"published":69},{"path":1043,"name":69,"lang":83,"published":69},"den-deti-v-e-mailovem-marketingu-jak-znacky-vyuzivaji-potencial-tohoto-svatku-","blog\u002Fcs\u002Fden-deti-v-e-mailovem-marketingu-jak-znacky-vyuzivaji-potencial-tohoto-svatku-",-1150,[],"2054c199-3482-42a7-8cd8-bc78b0f8f669","2026-05-20T12:00:14.769Z",[],[1440,1441,1442],{"path":1433,"name":69,"lang":79,"published":69},{"path":1433,"name":69,"lang":81,"published":69},{"path":1433,"name":69,"lang":83,"published":69},{"name":1444,"created_at":1445,"published_at":1446,"updated_at":1447,"id":1448,"uuid":1449,"content":1450,"slug":2287,"full_slug":2288,"sort_by_date":69,"position":2289,"tag_list":2290,"is_startpage":40,"parent_id":1058,"meta_data":69,"group_id":2291,"first_published_at":2292,"release_id":69,"lang":74,"path":69,"alternates":2293,"default_full_slug":2288,"translated_slugs":2294},"13 nejčastějších otázek o GDPR a právu v e-mailingu – aktuálně pro rok 2026","2026-05-18T11:11:43.717Z","2026-05-18T11:57:15.844Z","2026-05-18T11:57:15.870Z",177820072861479,"83d3a46d-9a72-4c1e-8946-6e2df12cb768",{"_uid":1451,"body":1452,"date":2242,"meta":2243,"image":2247,"perex":2252,"author":2275,"schema":65,"duration":2276,"component":1024,"is_public":55,"has_content":55,"category_full":2277,"hide_on_main_page":40},"b70de345-504a-4fef-a665-8da441deade9",[1453,1456,1481,1485,1553,1556,1593,1596,1681,1684,1718,1721,1733,1736,1762,1765,1768,1803,1806,1818,1821,1903,1935,1938,1941,2028,2031,2043,2046,2072,2075,2155,2158],{"_uid":1454,"text":1455,"variant":493,"component":494},"96722878-1698-4ee0-be2d-593bc0f762ad","Ještě před odesláním první kampaně",{"_uid":1457,"text":1458,"style":65,"component":563},"5d5b9013-a8de-47c8-aec6-d34b180e1eae",{"type":498,"content":1459},[1460],{"type":501,"attrs":1461,"content":1462},{"textAlign":69},[1463,1469,1476],{"text":1464,"type":506,"marks":1465},"Ještě než se vrhnete do rozesílání ",[1466],{"type":509,"attrs":1467},{"color":1468},"#1F1F1F",{"text":513,"type":506,"marks":1470},[1471,1473,1475],{"type":516,"attrs":1472},{"href":518,"uuid":69,"anchor":69,"target":519,"linktype":229},{"type":509,"attrs":1474},{"color":1468},{"type":533},{"text":1477,"type":506,"marks":1478},", potřebujete mít legální databázi kontaktů. Databázi si sice můžete koupit na internetu, ale není legální ji použít k rozesílce. Kupovaná databáze vám stejně neposlouží k dobré propagaci, jelikož adresáti o vás nikdy neslyšeli, a navíc pravděpodobně obsahuje spam pasti.",[1479],{"type":509,"attrs":1480},{"color":1468},{"_uid":1482,"text":1483,"variant":1484,"component":494},"c2885360-82b2-46f8-80c7-aa18d7e25b1a","1. Komu můžu posílat obchodní sdělení?","H3",{"_uid":1486,"text":1487,"style":65,"component":563},"c275e5cc-1e88-4555-af57-6aa73780c064",{"type":498,"content":1488},[1489],{"type":501,"attrs":1490,"content":1491},{"textAlign":69},[1492,1497,1503,1508,1510,1511,1516,1522,1527,1528,1529,1535,1540,1549],{"text":1493,"type":506,"marks":1494},"Zaprvé se jedná o ",[1495],{"type":509,"attrs":1496},{"color":1468},{"text":1498,"type":506,"marks":1499},"vaše zákazníky",[1500,1502],{"type":509,"attrs":1501},{"color":1468},{"type":533},{"text":1504,"type":506,"marks":1505},". Zákon stanoví, že jde o takové zákazníky, kteří se zasíláním obchodních sdělení nevyslovili nesouhlas (nezaškrtli políčko, že si zasílání nepřejí, ideálně v posledním kroku objednávky). Tímto způsobem můžete propagovat zboží nebo služby obdobné těm, které u vás zákazník nakoupil.",[1506],{"type":509,"attrs":1507},{"color":1468},{"type":1509},"hard_break",{"type":1509},{"text":1512,"type":506,"marks":1513},"Zadruhé se jedná o ty, kteří se zasíláním ",[1514],{"type":509,"attrs":1515},{"color":1468},{"text":1517,"type":506,"marks":1518},"vyslovili souhlas",[1519,1521],{"type":509,"attrs":1520},{"color":1468},{"type":533},{"text":1523,"type":506,"marks":1524},", nejčastěji skrze online formulář. ",[1525],{"type":509,"attrs":1526},{"color":1468},{"type":1509},{"type":1509},{"text":1530,"type":506,"marks":1531},"Pozor:",[1532,1534],{"type":509,"attrs":1533},{"color":1468},{"type":533},{"text":1536,"type":506,"marks":1537}," Tato pravidla platí stejnou měrou pro e-maily i pro obchodní ",[1538],{"type":509,"attrs":1539},{"color":1468},{"text":1541,"type":506,"marks":1542},"SMS zprávy",[1543,1546,1548],{"type":516,"attrs":1544},{"href":1545,"uuid":69,"anchor":69,"target":519,"linktype":229},"https:\u002F\u002Fecomail.cz\u002Fslovnik-pojmu\u002Fsms-marketing\u002F",{"type":509,"attrs":1547},{"color":1468},{"type":533},{"text":629,"type":506,"marks":1550},[1551],{"type":509,"attrs":1552},{"color":1468},{"_uid":1554,"text":1555,"variant":1484,"component":494},"269d5cb3-fcde-43c3-a7d9-de7e1fcad5ee","2. Komu nesmím posílat obchodní sdělení?",{"_uid":1557,"text":1558,"style":65,"component":563},"4b9a965d-48ba-4f0c-8d20-e0e00c72923d",{"type":498,"content":1559},[1560,1568],{"type":501,"attrs":1561,"content":1562},{"textAlign":69},[1563],{"text":1564,"type":506,"marks":1565},"Není dovoleno odesílat sdělení na kontakty z veřejně dostupných nebo zakoupených databází. Není možné bez souhlasu oslovovat ani tzv. potenciální zákazníky.",[1566],{"type":509,"attrs":1567},{"color":1468},{"type":501,"attrs":1569,"content":1570},{"textAlign":69},[1571,1572,1577,1578,1579,1584],{"type":1509},{"text":1573,"type":506,"marks":1574},"Pozor na soutěže – pokud pravidla neobsahují jasný souhlas s marketingem, můžete soutěžící kontaktovat jen ohledně výsledků. Dále nesmíte kontakty přenášet mezi svými různými e-shopy nebo si je brát s sebou z bývalého zaměstnání do nového.",[1575],{"type":509,"attrs":1576},{"color":1468},{"type":1509},{"type":1509},{"text":1580,"type":506,"marks":1581},"TIP: ",[1582],{"type":509,"attrs":1583},{"color":1468},{"text":1585,"type":506,"marks":1586},"Přivítejte vaše zákazníky nezapomenutelnými welcome kampaněmi",[1587,1590,1592],{"type":516,"attrs":1588},{"href":1589,"uuid":69,"anchor":69,"target":519,"linktype":229},"https:\u002F\u002Fecomail.cz\u002Fblog\u002Fcs\u002Fprivitejte-vase-zakazniky-nezapomenutelnymi-welcome-kampanemi\u002F",{"type":509,"attrs":1591},{"color":1468},{"type":533},{"_uid":1594,"text":1595,"variant":1484,"component":494},"1ff728b4-5aec-4e08-abee-f875799faebb","3. Jak legálně získávat nové kontakty?",{"_uid":1597,"text":1598,"style":65,"component":563},"837983c4-690a-4cbe-9eb6-1002dd3e1159",{"type":498,"content":1599},[1600,1652],{"type":667,"content":1601},[1602,1618,1634],{"type":670,"content":1603},[1604],{"type":501,"attrs":1605,"content":1606},{"textAlign":69},[1607,1613],{"text":1608,"type":506,"marks":1609},"Šetřete se souhlasem:",[1610,1612],{"type":509,"attrs":1611},{"color":1468},{"type":533},{"text":1614,"type":506,"marks":1615}," U zákazníků stačí využít „oprávněný zájem“ a možnost nesouhlasu v košíku.",[1616],{"type":509,"attrs":1617},{"color":1468},{"type":670,"content":1619},[1620],{"type":501,"attrs":1621,"content":1622},{"textAlign":69},[1623,1629],{"text":1624,"type":506,"marks":1625},"Sdělujte účel:",[1626,1628],{"type":509,"attrs":1627},{"color":1468},{"type":533},{"text":1630,"type":506,"marks":1631}," Vždy otevřeně komunikujte, proč údaj sbíráte (např. „Přihlaste se k odběru newsletteru“).",[1632],{"type":509,"attrs":1633},{"color":1468},{"type":670,"content":1635},[1636],{"type":501,"attrs":1637,"content":1638},{"textAlign":69},[1639,1645,1650,1651],{"text":1640,"type":506,"marks":1641},"Splňte informační povinnost:",[1642,1644],{"type":509,"attrs":1643},{"color":1468},{"type":533},{"text":1646,"type":506,"marks":1647}," Odkazujte na své Zásady zpracování osobních údajů všude tam, kde dochází ke sběru dat.",[1648],{"type":509,"attrs":1649},{"color":1468},{"type":1509},{"type":1509},{"type":501,"attrs":1653,"content":1654},{"textAlign":69},[1655,1661,1670,1676],{"text":1656,"type":506,"marks":1657},"Ověřujte (",[1658,1660],{"type":509,"attrs":1659},{"color":1468},{"type":533},{"text":1662,"type":506,"marks":1663},"Double Opt-in",[1664,1667,1669],{"type":516,"attrs":1665},{"href":1666,"uuid":69,"anchor":69,"target":519,"linktype":229},"https:\u002F\u002Fecomail.cz\u002Fblog\u002Fcs\u002Fdouble-opt-in-vse-co-potrebujete-vedet\u002F",{"type":509,"attrs":1668},{"color":1468},{"type":533},{"text":1671,"type":506,"marks":1672},"):",[1673,1675],{"type":509,"attrs":1674},{"color":1468},{"type":533},{"text":1677,"type":506,"marks":1678}," Adresát by měl po registraci potvrdit svou adresu v potvrzovacím e-mailu.",[1679],{"type":509,"attrs":1680},{"color":1468},{"_uid":1682,"text":1683,"variant":1484,"component":494},"96bf50c3-7f3a-4bbc-87aa-4a20e78a1311","4. Co znamená OPT-IN a OPT-OUT režim?",{"_uid":1685,"text":1686,"style":65,"component":563},"da8a96b7-546f-4556-89f9-3c67072e2d79",{"type":498,"content":1687},[1688,1704],{"type":501,"attrs":1689,"content":1690},{"textAlign":69},[1691,1697,1702,1703],{"text":1692,"type":506,"marks":1693},"OPT-OUT (pro zákazníky):",[1694,1696],{"type":509,"attrs":1695},{"color":1468},{"type":533},{"text":1698,"type":506,"marks":1699}," Můžete posílat nabídky, dokud se neodhlásí. Zákazník musí mít možnost odmítnout zasílání už při nákupu a také v každém obchodním sdělení (ať už jde o e-mail nebo SMS zprávu).",[1700],{"type":509,"attrs":1701},{"color":1468},{"type":1509},{"type":1509},{"type":501,"attrs":1705,"content":1706},{"textAlign":69},[1707,1713],{"text":1708,"type":506,"marks":1709},"OPT-IN (pro ostatní):",[1710,1712],{"type":509,"attrs":1711},{"color":1468},{"type":533},{"text":1714,"type":506,"marks":1715}," Musí dojít k aktivnímu potvrzení zájmu (např. v pop-up okně). Bez výslovného souhlasu jim nesmíte poslat e-mail ani SMS.",[1716],{"type":509,"attrs":1717},{"color":1468},{"_uid":1719,"text":1720,"variant":1484,"component":494},"8023150a-c608-4b1a-98da-c368b821a440","5. Co musí obsahovat zásady zpracování osobních údajů?",{"_uid":1722,"text":1723,"style":65,"component":563},"0241a88e-2dc7-4a71-ab1c-fcd5f0260139",{"type":498,"content":1724},[1725],{"type":501,"attrs":1726,"content":1727},{"textAlign":69},[1728],{"text":1729,"type":506,"marks":1730},"Dokument, který informuje o tom, co se s osobními údaji děje. Musí v něm být uvedena doba uchování, rozsah zpracování (jméno, e-mail, telefon), účel (marketing, vyřízení objednávky), právní důvod a konkrétní zpracovatelé osobních údajů (např. Ecomail).",[1731],{"type":509,"attrs":1732},{"color":1468},{"_uid":1734,"text":1735,"variant":1484,"component":494},"d3fce19d-75f5-4c67-a0eb-797460f09aef","6. Kam musím své zásady umístit?",{"_uid":1737,"text":1738,"style":65,"component":563},"8338b13a-8121-436f-ae42-335ee928855f",{"type":498,"content":1739},[1740],{"type":501,"attrs":1741,"content":1742},{"textAlign":69},[1743,1748,1757],{"text":1744,"type":506,"marks":1745},"Základem je patička webu a odkaz přímo u sběrných formulářů (",[1746],{"type":509,"attrs":1747},{"color":1468},{"text":1749,"type":506,"marks":1750},"pop-up",[1751,1754,1756],{"type":516,"attrs":1752},{"href":1753,"uuid":69,"anchor":69,"target":519,"linktype":229},"https:\u002F\u002Fecomail.cz\u002Fblog\u002Fcs\u002Fco-je-pop-up-okno-a-jak-ho-spravne-pouzivat\u002F",{"type":509,"attrs":1755},{"color":1468},{"type":533},{"text":1758,"type":506,"marks":1759},", registrační pole) a na konci objednávkového procesu.",[1760],{"type":509,"attrs":1761},{"color":1468},{"_uid":1763,"text":1764,"variant":493,"component":494},"62a9455d-a875-4c4c-a255-aa5ac1ee0633","Na co nesmím zapomenout u žádného newsletteru",{"_uid":1766,"text":1767,"variant":1484,"component":494},"d6bd4959-b144-47ca-afd8-7a8015725ac8","Co je považováno za obchodní sdělení?",{"_uid":1769,"text":1770,"style":65,"component":563},"4b686f3f-44be-4936-8752-0879db7e4890",{"type":498,"content":1771},[1772],{"type":501,"attrs":1773,"content":1774},{"textAlign":69},[1775,1780,1787,1798],{"text":1776,"type":506,"marks":1777},"Obchodním sdělením je jakákoliv zpráva (e-mail, SMS, zpráva přes aplikace), která je posílána za účelem reklamy nebo podpory image podnikatele. Přesnou definici najdete v",[1778],{"type":509,"attrs":1779},{"color":1468},{"text":1276,"type":506,"marks":1781},[1782,1785],{"type":516,"attrs":1783},{"href":1784,"uuid":69,"anchor":69,"target":1013,"linktype":229},"https:\u002F\u002Fwww.google.com\u002Fsearch?q=https:\u002F\u002Fwww.zakonyprolidi.cz\u002Fcs\u002F2004-480%23p2-f",{"type":509,"attrs":1786},{"color":1468},{"text":1788,"type":506,"marks":1789},"§ 2 písm. f) zákona č. 480\u002F2004 Sb.",[1790,1792,1795,1796],{"type":516,"attrs":1791},{"href":1784,"uuid":69,"anchor":69,"target":1013,"linktype":229},{"type":509,"attrs":1793},{"color":1794},"#0B57D0",{"type":533},{"type":1797},"underline",{"text":1799,"type":506,"marks":1800},". Patří sem i firemní přání k Vánocům nebo žádost o hodnocení nákupu.",[1801],{"type":509,"attrs":1802},{"color":1468},{"_uid":1804,"text":1805,"variant":1484,"component":494},"ce875375-6ed0-4648-8e55-1ae5228c1900","Jaké zprávy nejsou obchodním sdělením?",{"_uid":1807,"text":1808,"style":65,"component":563},"b11a3d5e-467d-4f0e-a322-187f60b180f0",{"type":498,"content":1809},[1810],{"type":501,"attrs":1811,"content":1812},{"textAlign":69},[1813],{"text":1814,"type":506,"marks":1815},"Čistě technické a provozní zprávy (změna obchodních podmínek, potvrzení objednávky, informace o výpadku). Tyto zprávy můžete poslat i zákazníkům, kteří marketing odmítli.",[1816],{"type":509,"attrs":1817},{"color":1468},{"_uid":1819,"text":1820,"variant":1484,"component":494},"bff347e6-316d-4046-8f59-8e5017104b36","Co musí obsahovat každé obchodní sdělení?",{"_uid":1822,"text":1823,"style":65,"component":563},"ed08c6ba-a122-4ec8-8b1d-63b9929fc421",{"type":498,"content":1824},[1825],{"type":667,"content":1826},[1827,1843,1859],{"type":670,"content":1828},[1829],{"type":501,"attrs":1830,"content":1831},{"textAlign":69},[1832,1838],{"text":1833,"type":506,"marks":1834},"Jasné označení:",[1835,1837],{"type":509,"attrs":1836},{"color":1468},{"type":533},{"text":1839,"type":506,"marks":1840}," Adresát musí hned vědět, že jde o reklamu (např. v předmětu, u SMS např. na začátku OS).",[1841],{"type":509,"attrs":1842},{"color":1468},{"type":670,"content":1844},[1845],{"type":501,"attrs":1846,"content":1847},{"textAlign":69},[1848,1854],{"text":1849,"type":506,"marks":1850},"Identifikace:",[1851,1853],{"type":509,"attrs":1852},{"color":1468},{"type":533},{"text":1855,"type":506,"marks":1856}," Celá firma\u002Fjméno, IČO a sídlo odesílatele (v patičce).",[1857],{"type":509,"attrs":1858},{"color":1468},{"type":670,"content":1860},[1861],{"type":501,"attrs":1862,"content":1863},{"textAlign":69},[1864,1870,1875,1883,1888,1889,1890,1894],{"text":1865,"type":506,"marks":1866},"Snadné odhlášení:",[1867,1869],{"type":509,"attrs":1868},{"color":1468},{"type":533},{"text":1871,"type":506,"marks":1872}," Funkční ",[1873],{"type":509,"attrs":1874},{"color":1468},{"text":1876,"type":506,"marks":1877},"odkaz pro odhlášení",[1878,1881],{"type":516,"attrs":1879},{"href":1880,"uuid":69,"anchor":69,"target":1013,"linktype":229},"https:\u002F\u002Fsupport.ecomail.cz\u002Fcs\u002Farticles\u002F2436708-odkaz-pro-odhlaseni-a-pro-online-verzi",{"type":509,"attrs":1882},{"color":1468},{"text":1884,"type":506,"marks":1885}," v každém e-mailu. U SMS musí být rovněž uveden způsob, jak další zprávy odmítnout (odkaz pro odhlášení nestačí, vyžaduje se uvedení telefonního čísla pro odhlášení).",[1886],{"type":509,"attrs":1887},{"color":1468},{"type":1509},{"type":1509},{"text":1580,"type":506,"marks":1891},[1892],{"type":509,"attrs":1893},{"color":1468},{"text":1895,"type":506,"marks":1896},"Case study – E‑mailingem k milionovým tržbám e‑shopu KitchenAid",[1897,1900,1902],{"type":516,"attrs":1898},{"href":1899,"uuid":69,"anchor":69,"target":519,"linktype":229},"https:\u002F\u002Fecomail.cz\u002Fblog\u002Fcs\u002Fcase-study-emailingem-k-milionovym-trzbam-e-shopu-kitchenaid\u002F",{"type":509,"attrs":1901},{"color":1468},{"type":533},{"_uid":1904,"text":1905,"style":65,"component":563},"edc31206-52ea-44b6-8301-c03680741482",{"type":498,"content":1906},[1907],{"type":501,"attrs":1908,"content":1909},{"textAlign":69},[1910,1915,1923,1928,1934],{"text":1911,"type":506,"marks":1912},"V Ecomailu dbáme na dodržování pravidel pro hromadnou rozesílku, a proto může být vaše kampaň vybrána k ",[1913],{"type":509,"attrs":1914},{"color":1468},{"text":1916,"type":506,"marks":1917},"namátkové kontrole",[1918,1921],{"type":516,"attrs":1919},{"href":1920,"uuid":69,"anchor":69,"target":1013,"linktype":229},"https:\u002F\u002Fsupport.ecomail.cz\u002Fcs\u002Farticles\u002F10709846-namatkova-kontrola-kampani",{"type":509,"attrs":1922},{"color":1468},{"text":1924,"type":506,"marks":1925},". Díky tomu zajišťujeme, aby e-mail marketing našich klientů dlouhodobě fungoval spolehlivě a přinášel co nejlepší výsledky ",[1926],{"type":509,"attrs":1927},{"color":1468},{"type":1929,"attrs":1930},"emoji",{"name":1931,"emoji":1932,"fallbackImage":1933},"rocket","🚀","https:\u002F\u002Fcdn.jsdelivr.net\u002Fnpm\u002Femoji-datasource-apple\u002Fimg\u002Fapple\u002F64\u002F1f680.png",{"text":1276,"type":506},{"_uid":1936,"text":1937,"variant":493,"component":494},"f4e7ff07-b0f3-4504-bf85-54f0c3b0d7e0","Jak mám pečovat o databázi kontaktů",{"_uid":1939,"text":1940,"variant":1484,"component":494},"1bc17087-7d01-4dfd-9576-073032da54e3","Jak dlouho mohu nasbírané kontakty používat?",{"_uid":1942,"text":1943,"style":65,"component":563},"ce148f83-3cf8-4b70-9bc1-f2b510266846",{"type":498,"content":1944},[1945,1966,2003],{"type":501,"attrs":1946,"content":1947},{"textAlign":69},[1948,1953,1959,1964,1965],{"text":1949,"type":506,"marks":1950},"Kontakty nemůžete v databázi mít zatím po neomezenou dobu. Tato lhůta musí být ",[1951],{"type":509,"attrs":1952},{"color":1468},{"text":1954,"type":506,"marks":1955},"přiměřená a odůvodnitelná",[1956,1958],{"type":509,"attrs":1957},{"color":1468},{"type":533},{"text":1960,"type":506,"marks":1961},". Vše musíte nastavit správně v zásadách zpracování osobních údajů. ",[1962],{"type":509,"attrs":1963},{"color":1468},{"type":1509},{"type":1509},{"type":501,"attrs":1967,"content":1968},{"textAlign":69},[1969,1975,1980,1986,1991,1997,2001,2002],{"text":1970,"type":506,"marks":1971},"Povaha zboží:",[1972,1974],{"type":509,"attrs":1973},{"color":1468},{"type":533},{"text":1976,"type":506,"marks":1977}," Pokud prodáváte ",[1978],{"type":509,"attrs":1979},{"color":1468},{"text":1981,"type":506,"marks":1982},"auta",[1983,1985],{"type":509,"attrs":1984},{"color":1468},{"type":533},{"text":1987,"type":506,"marks":1988},", můžete kontakt v databázi ponechat delší dobu, protože opakovaný nákup se předpokládá až po několika letech. Tuto delší dobu však musíte mít výslovně uvedenou v ",[1989],{"type":509,"attrs":1990},{"color":1468},{"text":1992,"type":506,"marks":1993},"zásadách zpracování osobních údajů",[1994,1996],{"type":509,"attrs":1995},{"color":1468},{"type":533},{"text":629,"type":506,"marks":1998},[1999],{"type":509,"attrs":2000},{"color":1468},{"type":1509},{"type":1509},{"type":501,"attrs":2004,"content":2005},{"textAlign":69},[2006,2012,2017,2023],{"text":2007,"type":506,"marks":2008},"Obrátkové zboží:",[2009,2011],{"type":509,"attrs":2010},{"color":1468},{"type":533},{"text":2013,"type":506,"marks":2014}," U prodeje ",[2015],{"type":509,"attrs":2016},{"color":1468},{"text":2018,"type":506,"marks":2019},"jídla",[2020,2022],{"type":509,"attrs":2021},{"color":1468},{"type":533},{"text":2024,"type":506,"marks":2025}," byste měli data zpracovávat kratší dobu. Pokud byste posírali nabídky na jídlo 10 let po jediném nákupu, jednalo by se o nepřiměřenou dobu uložení, kterou byste si před úřadem pravděpodobně neobhájili.",[2026],{"type":509,"attrs":2027},{"color":1468},{"_uid":2029,"text":2030,"variant":1484,"component":494},"088de438-2371-4594-906b-0d64b173c524","Jak udržovat databázi v kondici?",{"_uid":2032,"text":2033,"style":65,"component":563},"47066d5d-4cf5-4721-9bc5-977e9a6a426a",{"type":498,"content":2034},[2035],{"type":501,"attrs":2036,"content":2037},{"textAlign":69},[2038],{"text":2039,"type":506,"marks":2040},"Databázi neustále čistěte. Vytvořte si segment „mrtvých duší“ a zkuste je znovu aktivovat speciální kampaní (e-mailem nebo SMS). Pokud kontakt opakovaně nereaguje, automaticky ho odhlaste.",[2041],{"type":509,"attrs":2042},{"color":1468},{"_uid":2044,"text":2045,"variant":1484,"component":494},"c151a52c-9aab-4ac3-929a-09b8945f2abf","Proč se tomu věnovat?",{"_uid":2047,"text":2048,"style":65,"component":563},"1434cc4e-ab20-4385-9c9c-6028e8cb69e4",{"type":498,"content":2049},[2050],{"type":501,"attrs":2051,"content":2052},{"textAlign":69},[2053,2058,2067],{"text":2054,"type":506,"marks":2055},"Úřad pro ochranu osobních údajů (ÚOOÚ) kontroluje e-mailing pravidelně a více než 50 % pokut ukládá právě za nevyžádaná obchodní sdělení (",[2056],{"type":509,"attrs":2057},{"color":1468},{"text":2059,"type":506,"marks":2060},"spam",[2061,2064,2066],{"type":516,"attrs":2062},{"href":2063,"uuid":69,"anchor":69,"target":519,"linktype":229},"https:\u002F\u002Fecomail.cz\u002Fblog\u002Fcs\u002Fspam-vsechno-o-spamu-v-e-mailove-poste-v-roce-2026\u002F",{"type":509,"attrs":2065},{"color":1468},{"type":533},{"text":2068,"type":506,"marks":2069},").",[2070],{"type":509,"attrs":2071},{"color":1468},{"_uid":2073,"text":2074,"variant":1484,"component":494},"9c75e712-28dd-45ec-b9d6-93131803047b","Kde najdu právní pravidla a co se chystá?",{"_uid":2076,"text":2077,"style":65,"component":563},"2603a07d-e1cd-40fc-873b-1a04c44ee157",{"type":498,"content":2078},[2079,2100,2137],{"type":501,"attrs":2080,"content":2081},{"textAlign":69},[2082,2087,2093,2098,2099],{"text":2083,"type":506,"marks":2084},"V České republice upravuje odesílání obchodních sdělení ",[2085],{"type":509,"attrs":2086},{"color":1468},{"text":2088,"type":506,"marks":2089},"Zákon č. 480\u002F2004 Sb.",[2090,2092],{"type":509,"attrs":2091},{"color":1468},{"type":533},{"text":2094,"type":506,"marks":2095},", o některých službách informační společnosti.",[2096],{"type":509,"attrs":2097},{"color":1468},{"type":1509},{"type":1509},{"type":501,"attrs":2101,"content":2102},{"textAlign":69},[2103,2108,2113,2119,2124,2130,2135,2136],{"text":1530,"type":506,"marks":2104},[2105,2107],{"type":509,"attrs":2106},{"color":1468},{"type":533},{"text":2109,"type":506,"marks":2110}," Během roku 2026 by mělo dojít k zásadní změně – tento zákon bude nahrazen novým ",[2111],{"type":509,"attrs":2112},{"color":1468},{"text":2114,"type":506,"marks":2115},"zákonem o digitální ekonomice",[2116,2118],{"type":509,"attrs":2117},{"color":1468},{"type":533},{"text":2120,"type":506,"marks":2121},". Naopak pravidla ",[2122],{"type":509,"attrs":2123},{"color":1468},{"text":2125,"type":506,"marks":2126},"GDPR",[2127,2129],{"type":509,"attrs":2128},{"color":1468},{"type":533},{"text":2131,"type":506,"marks":2132}," zůstávají v platnosti beze změny.",[2133],{"type":509,"attrs":2134},{"color":1468},{"type":1509},{"type":1509},{"type":501,"attrs":2138,"content":2139},{"textAlign":69},[2140,2145,2151],{"text":2141,"type":506,"marks":2142},"Při porušení pravidel vám hrozí nejen blokace účtu u rozesílací platformy, ale i pokuta od ÚOOÚ, která může dosáhnout až ",[2143],{"type":509,"attrs":2144},{"color":1468},{"text":2146,"type":506,"marks":2147},"10 000 000 Kč",[2148,2150],{"type":509,"attrs":2149},{"color":1468},{"type":533},{"text":629,"type":506,"marks":2152},[2153],{"type":509,"attrs":2154},{"color":1468},{"_uid":2156,"text":2157,"variant":493,"component":494},"1acc7061-d815-454a-96fe-ad1631283cbe","Co hlavního si zapamatovat?",{"_uid":2159,"text":2160,"style":65,"component":563},"4e10ff86-f089-4996-9f55-96e73008c001",{"type":498,"content":2161},[2162,2216],{"type":883,"attrs":2163,"content":2164},{"order":885},[2165,2175,2185,2195,2205],{"type":670,"content":2166},[2167],{"type":501,"attrs":2168,"content":2169},{"textAlign":69},[2170],{"text":2171,"type":506,"marks":2172},"Veďte si evidenci v souladu s GDPR a zákonem o službách informační společnosti (brzy zákonem o digitální ekonomice). Kontrola ji bude chtít vidět. ",[2173],{"type":509,"attrs":2174},{"color":1468},{"type":670,"content":2176},[2177],{"type":501,"attrs":2178,"content":2179},{"textAlign":69},[2180],{"text":2181,"type":506,"marks":2182},"Pište jen lidem se souhlasem nebo svým zákazníkům.",[2183],{"type":509,"attrs":2184},{"color":1468},{"type":670,"content":2186},[2187],{"type":501,"attrs":2188,"content":2189},{"textAlign":69},[2190],{"text":2191,"type":506,"marks":2192},"Nastavte si dobu zpracování podle typu zboží a uveďte ji v zásadách zpracování osobních údajů.",[2193],{"type":509,"attrs":2194},{"color":1468},{"type":670,"content":2196},[2197],{"type":501,"attrs":2198,"content":2199},{"textAlign":69},[2200],{"text":2201,"type":506,"marks":2202},"Každé obchodní sdělení musí obsahovat vaši jasnou identifikaci a odkaz pro odhlášení.",[2203],{"type":509,"attrs":2204},{"color":1468},{"type":670,"content":2206},[2207],{"type":501,"attrs":2208,"content":2209},{"textAlign":69},[2210,2215],{"text":2211,"type":506,"marks":2212},"O databázi pečujte – neaktivní kontakty včas mažte.",[2213],{"type":509,"attrs":2214},{"color":1468},{"type":1509},{"type":501,"attrs":2217,"content":2218},{"textAlign":69},[2219,2220,2221,2227,2237],{"type":1509},{"type":1509},{"text":2222,"type":506,"marks":2223},"Článek vznikl ve spolupráci s Advokátní kanceláří ",[2224,2226],{"type":509,"attrs":2225},{"color":1468},{"type":974},{"text":2228,"type":506,"marks":2229},"Legitas",[2230,2233,2235,2236],{"type":516,"attrs":2231},{"href":2232,"uuid":69,"anchor":69,"target":1013,"linktype":229},"https:\u002F\u002Fwww.legitas.cz\u002F",{"type":509,"attrs":2234},{"color":1468},{"type":533},{"type":974},{"text":629,"type":506,"marks":2238},[2239,2241],{"type":509,"attrs":2240},{"color":1468},{"type":974},"2026-05-18 00:00",{"_uid":2244,"title":2245,"plugin":66,"description":2246},"197f6344-b7c2-4036-98a1-daad42612029","GDPR a e-mailing: 13 otázek a odpovědí (2026)","Návrhy do 155 znaků:\n\nPorušujete GDPR v e-mailingu, aniž o tom víte? Přečtěte si odpovědi na 13 nejčastějších právních otázek a podnikejte bez rizika pokut. ",{"id":2248,"alt":2249,"name":65,"focus":65,"title":65,"source":65,"filename":2250,"copyright":65,"fieldtype":984,"meta_data":2251,"is_external_url":40},177820384205764,"GDPR v e-mailingu","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F160837\u002F1820x940\u002Fba11f92ce2\u002Fgdpr-v-e-mailingu.png",{"alt":2249,"title":65,"source":65,"copyright":65},{"type":498,"content":2253},[2254],{"type":501,"attrs":2255,"content":2256},{"textAlign":69},[2257,2262,2270],{"text":2258,"type":506,"marks":2259},"Jste si jistí, že je váš marketing v souladu s právními předpisy? Případnými nedostatky riskujete nejen zásadní ohrožení vaší reputace, ale také pokutu. Sepsali jsme odpovědi na nejčastější otázky ohledně práva v e-mailingu, SMS marketingu a ",[2260],{"type":509,"attrs":2261},{"color":1468},{"text":2125,"type":506,"marks":2263},[2264,2267,2269],{"type":516,"attrs":2265},{"href":2266,"uuid":69,"anchor":69,"target":519,"linktype":229},"https:\u002F\u002Fecomail.cz\u002Fslovnik-pojmu\u002Fgdpr\u002F",{"type":509,"attrs":2268},{"color":1468},{"type":533},{"text":2271,"type":506,"marks":2272},", které vám pomůžou podnikat legálně.",[2273],{"type":509,"attrs":2274},{"color":1468},"Eva Jakešová","6",[2278],{"name":1027,"created_at":1028,"published_at":1029,"updated_at":1030,"id":1031,"uuid":1032,"content":2279,"slug":1042,"full_slug":1043,"sort_by_date":69,"position":1044,"tag_list":2281,"is_startpage":40,"parent_id":1046,"meta_data":69,"group_id":1047,"first_published_at":1048,"release_id":69,"lang":74,"path":69,"alternates":2282,"default_full_slug":1043,"translated_slugs":2283,"_stopResolving":55},{"_uid":1034,"meta":2280,"title":1027,"component":1039,"badgeColor":1040,"description":1041},{"_uid":1036,"title":1037,"plugin":66,"description":1038},[],[],[2284,2285,2286],{"path":1043,"name":69,"lang":79,"published":69},{"path":1043,"name":69,"lang":81,"published":69},{"path":1043,"name":69,"lang":83,"published":69},"13-nejcastejsich-otazek-o-gdpr-a-pravu-v-e-mailingu-aktualne-pro-rok-2026","blog\u002Fcs\u002F13-nejcastejsich-otazek-o-gdpr-a-pravu-v-e-mailingu-aktualne-pro-rok-2026",-1140,[],"713e5a8d-1300-4717-a29d-9459e5f67c91","2026-05-18T11:23:31.791Z",[],[2295,2296,2297],{"path":2288,"name":69,"lang":79,"published":69},{"path":2288,"name":69,"lang":81,"published":69},{"path":2288,"name":69,"lang":83,"published":69},{"name":2299,"created_at":2300,"published_at":2301,"updated_at":2302,"id":2303,"uuid":2304,"content":2305,"slug":2785,"full_slug":2786,"sort_by_date":69,"position":2787,"tag_list":2788,"is_startpage":40,"parent_id":1058,"meta_data":69,"group_id":2789,"first_published_at":2790,"release_id":69,"lang":74,"path":69,"alternates":2791,"default_full_slug":2786,"translated_slugs":2792},"Kde končí e-mail a začíná digitální zážitek: Budoucnost zákaznické komunikace","2026-05-11T11:04:15.088Z","2026-05-12T12:47:34.367Z","2026-05-12T12:47:34.389Z",175340974478240,"d2ec21c0-3dc7-44f4-8626-4d03a7bf8315",{"_uid":2306,"body":2307,"date":2712,"meta":2713,"image":2717,"perex":2722,"author":2756,"schema":2757,"duration":209,"component":1024,"is_public":55,"has_content":55,"category_full":2758,"hide_on_main_page":55},"299885c6-a257-47f7-b372-3d1a5fa88f31",[2308,2311,2353,2356,2438,2441,2489,2492,2548,2551,2613,2616,2628,2631],{"_uid":2309,"text":2310,"variant":493,"component":494},"b2220333-fc49-42b0-bf02-a9092e7f2dde","E-mail přestává být „zpráva“",{"_uid":2312,"text":2313,"style":65,"component":563},"6b646524-466e-4dd1-a98c-2c9d773fd2cf",{"type":498,"content":2314},[2315,2323,2330],{"type":501,"attrs":2316,"content":2317},{"textAlign":69},[2318],{"text":2319,"type":506,"marks":2320},"Doteď jsme ho brali jako statický objekt, který se odešle – text, obrázek, tlačítko, hotovo. Jenže zákazník ho tak nevnímá. Pro něj je to jen jeden moment v nelineárním procesu: něco si prohlížel, něco zvažuje, něco odkládá.",[2321],{"type":509,"attrs":2322},{"color":511},{"type":501,"attrs":2324,"content":2325},{"textAlign":69},[2326],{"text":597,"type":506,"marks":2327},[2328],{"type":509,"attrs":2329},{"color":511},{"type":501,"attrs":2331,"content":2332},{"textAlign":69},[2333,2338,2348],{"text":2334,"type":506,"marks":2335},"Budoucnost není o „lepších“ e-mailech. Je o tom, že e-mail zapadne přesně do kontextu cesty zákazníka (Customer Journey) – což je přístup, který dnes rozvíjí i ",[2336],{"type":509,"attrs":2337},{"color":511},{"text":2339,"type":506,"marks":2340},"YNK media",[2341,2344,2347],{"type":516,"attrs":2342},{"href":2343,"uuid":69,"anchor":69,"target":1013,"linktype":229},"https:\u002F\u002Fynk.media\u002Fcz\u002F",{"type":509,"attrs":2345},{"color":2346},"#1155CC",{"type":1797},{"text":2349,"type":506,"marks":2350},". Přechod od statického k dynamickému obsahu znamená, že e-mail už není informací o minulosti, ale nabídkou pro aktuální okamžik.",[2351],{"type":509,"attrs":2352},{"color":511},{"_uid":2354,"text":2355,"variant":493,"component":494},"650690f3-997d-4b61-acb6-d717a126c544","Inbox už není pasivní prostor",{"_uid":2357,"text":2358,"style":65,"component":563},"a0fc4b4f-e599-4163-9935-4a2c643b7c20",{"type":498,"content":2359},[2360,2368],{"type":501,"attrs":2361,"content":2362},{"textAlign":69},[2363],{"text":2364,"type":506,"marks":2365},"Schránka už není jen seznam přijatých zpráv. Stává se inteligentním asistentem, který dělá rozhodnutí za uživatele:",[2366],{"type":509,"attrs":2367},{"color":511},{"type":667,"content":2369},[2370,2386,2414],{"type":670,"content":2371},[2372],{"type":501,"attrs":2373,"content":2374},{"textAlign":69},[2375,2381],{"text":2376,"type":506,"marks":2377},"AI sumarizace:",[2378,2380],{"type":509,"attrs":2379},{"color":511},{"type":533},{"text":2382,"type":506,"marks":2383}," Umělá inteligence v chytrých telefonech shrne obsah e-mailu dřív, než ho uživatel otevře.",[2384],{"type":509,"attrs":2385},{"color":511},{"type":670,"content":2387},[2388],{"type":501,"attrs":2389,"content":2390},{"textAlign":69},[2391,2397,2401,2409],{"text":2392,"type":506,"marks":2393},"Prioritizace:",[2394,2396],{"type":509,"attrs":2395},{"color":511},{"type":533},{"text":1276,"type":506,"marks":2398},[2399],{"type":509,"attrs":2400},{"color":511},{"text":2402,"type":506,"marks":2403},"Gmail",[2404,2407],{"type":516,"attrs":2405},{"href":2406,"uuid":69,"anchor":69,"target":519,"linktype":229},"https:\u002F\u002Fecomail.cz\u002Fslovnik-pojmu\u002Fgmail\u002F",{"type":509,"attrs":2408},{"color":511},{"text":2410,"type":506,"marks":2411}," a další poskytovatelé (ISP) rozhodují na základě engagementu, jestli se vaše zpráva vůbec zobrazí v hlavní složce.",[2412],{"type":509,"attrs":2413},{"color":511},{"type":670,"content":2415},[2416],{"type":501,"attrs":2417,"content":2418},{"textAlign":69},[2419,2427,2433],{"text":2420,"type":506,"marks":2421},"Hyperpersonalizace",[2422,2424,2426],{"type":516,"attrs":2423},{"href":1151,"uuid":69,"anchor":69,"target":519,"linktype":229},{"type":509,"attrs":2425},{"color":511},{"type":533},{"text":2428,"type":506,"marks":2429},":",[2430,2432],{"type":509,"attrs":2431},{"color":511},{"type":533},{"text":2434,"type":506,"marks":2435}," Obsah se přizpůsobuje nejen nákupní historii, ale i aktuálnímu chování na webu v milisekundách.",[2436],{"type":509,"attrs":2437},{"color":511},{"_uid":2439,"text":2440,"variant":493,"component":494},"7057c76c-f46e-4996-9139-45fec30ed9ca","První věc, která zmizí: klasické plošné kampaně",{"_uid":2442,"text":2443,"style":65,"component":563},"8b2a80c9-7624-44d7-91c6-10baa2f1da9d",{"type":498,"content":2444},[2445,2459,2466,2474,2481],{"type":501,"attrs":2446,"content":2447},{"textAlign":69},[2448,2454],{"text":1119,"type":506,"marks":2449},[2450,2452],{"type":516,"attrs":2451},{"href":1123,"uuid":69,"anchor":69,"target":519,"linktype":229},{"type":509,"attrs":2453},{"color":511},{"text":2455,"type":506,"marks":2456}," „pro všechny“ přestanou být hlavní jednotkou uvažování. Zákazník se totiž nechová podle vašeho kalendáře, ale situačně.",[2457],{"type":509,"attrs":2458},{"color":511},{"type":501,"attrs":2460,"content":2461},{"textAlign":69},[2462],{"text":597,"type":506,"marks":2463},[2464],{"type":509,"attrs":2465},{"color":511},{"type":501,"attrs":2467,"content":2468},{"textAlign":69},[2469],{"text":2470,"type":506,"marks":2471},"Vidí produkt → odejde → vrátí se → porovnává → zapomene → znovu si vzpomene.",[2472],{"type":509,"attrs":2473},{"color":511},{"type":501,"attrs":2475,"content":2476},{"textAlign":69},[2477],{"text":597,"type":506,"marks":2478},[2479],{"type":509,"attrs":2480},{"color":511},{"type":501,"attrs":2482,"content":2483},{"textAlign":69},[2484],{"text":2485,"type":506,"marks":2486},"Komunikace, která na tohle chování reaguje v reálném čase, bude vždy o krok napřed před tou, která jede mechanicky podle předem daného plánu.",[2487],{"type":509,"attrs":2488},{"color":511},{"_uid":2490,"text":2491,"variant":493,"component":494},"53767754-5f11-460c-9be8-e8baca772fbc","To, co dnes nazýváme automatizací, bude základ",{"_uid":2493,"text":2494,"style":65,"component":563},"a2a713dd-8154-4ed7-bda8-fa4a879e00c9",{"type":498,"content":2495},[2496,2504,2511],{"type":501,"attrs":2497,"content":2498},{"textAlign":69},[2499],{"text":2500,"type":506,"marks":2501},"Welcome flow, abandoned cart nebo post-purchase sekvence jsou dnes často vnímané jako „něco navíc“. Ve skutečnosti jsou ale nejblíž tomu, jak bude vypadat celá budoucí komunikace.",[2502],{"type":509,"attrs":2503},{"color":511},{"type":501,"attrs":2505,"content":2506},{"textAlign":69},[2507],{"text":597,"type":506,"marks":2508},[2509],{"type":509,"attrs":2510},{"color":511},{"type":501,"attrs":2512,"content":2513},{"textAlign":69},[2514,2519,2524,2532,2537,2544],{"text":2515,"type":506,"marks":2516},"Potvrzují to i tvrdá data z praxe:",[2517],{"type":509,"attrs":2518},{"color":511},{"text":1276,"type":506,"marks":2520},[2521,2523],{"type":509,"attrs":2522},{"color":511},{"type":533},{"text":2525,"type":506,"marks":2526},"Automatizované e-maily",[2527,2529,2531],{"type":516,"attrs":2528},{"href":1216,"uuid":69,"anchor":69,"target":519,"linktype":229},{"type":509,"attrs":2530},{"color":511},{"type":533},{"text":2533,"type":506,"marks":2534}," tvoří u pokročilých e-shopů často jen 2 % až 5 % z celkového objemu odeslaných zpráv, ale dokážou vygenerovat až 30 % až 50 % celkových tržeb z e-mailingu. Reagují totiž na konkrétní potřebu ve správný čas. Právě proto se čím dál víc značek posouvá od jednorázových kampaní k systémovému přístupu, se kterým pracují například týmy jako ",[2535],{"type":509,"attrs":2536},{"color":511},{"text":2339,"type":506,"marks":2538},[2539,2541,2543],{"type":516,"attrs":2540},{"href":2343,"uuid":69,"anchor":69,"target":1013,"linktype":229},{"type":509,"attrs":2542},{"color":2346},{"type":1797},{"text":629,"type":506,"marks":2545},[2546],{"type":509,"attrs":2547},{"color":511},{"_uid":2549,"text":2550,"variant":493,"component":494},"5366131a-e24c-4c7b-a77e-4646cdea769f","E-mail marketing v reálném čase (AMP)",{"_uid":2552,"text":2553,"style":65,"component":563},"6fe56c77-f5f8-4a69-b7e5-7508f35a7fe3",{"type":498,"content":2554},[2555,2563],{"type":501,"attrs":2556,"content":2557},{"textAlign":69},[2558],{"text":2559,"type":506,"marks":2560},"Díky technologiím jako AMP pro e-mail se zprávy mění na živé aplikace. Obsah už nemusí být v momentě otevření stejný jako v momentě odeslání:",[2561],{"type":509,"attrs":2562},{"color":511},{"type":667,"content":2564},[2565,2581,2597],{"type":670,"content":2566},[2567],{"type":501,"attrs":2568,"content":2569},{"textAlign":69},[2570,2576],{"text":2571,"type":506,"marks":2572},"Dynamické ceny:",[2573,2575],{"type":509,"attrs":2574},{"color":511},{"type":533},{"text":2577,"type":506,"marks":2578}," Produkt, který si zákazník prohlížel, zobrazí aktuální dostupnost nebo cenu platnou v danou sekundu.",[2579],{"type":509,"attrs":2580},{"color":511},{"type":670,"content":2582},[2583],{"type":501,"attrs":2584,"content":2585},{"textAlign":69},[2586,2592],{"text":2587,"type":506,"marks":2588},"Časová citlivost:",[2589,2591],{"type":509,"attrs":2590},{"color":511},{"type":533},{"text":2593,"type":506,"marks":2594}," Jiná nabídka se zobrazí ráno a jiná večer v rámci té samé zprávy.",[2595],{"type":509,"attrs":2596},{"color":511},{"type":670,"content":2598},[2599],{"type":501,"attrs":2600,"content":2601},{"textAlign":69},[2602,2608],{"text":2603,"type":506,"marks":2604},"Interakce v inboxu:",[2605,2607],{"type":509,"attrs":2606},{"color":511},{"type":533},{"text":2609,"type":506,"marks":2610}," Možnost vybrat velikost oblečení nebo potvrdit rezervaci přímo v e-mailu, bez nutnosti přechodu na web.",[2611],{"type":509,"attrs":2612},{"color":511},{"_uid":2614,"text":2615,"variant":493,"component":494},"fcbb7d25-9be5-47c1-bc88-e3324a8014e2","Důvěra se buduje ještě před otevřením (BIMI)",{"_uid":2617,"text":2618,"style":65,"component":563},"272268cd-c57e-4ea2-bc5f-9136af3db371",{"type":498,"content":2619},[2620],{"type":501,"attrs":2621,"content":2622},{"textAlign":69},[2623],{"text":2624,"type":506,"marks":2625},"První dojem dnes vzniká už v seznamu zpráv. Technologie BIMI (Brand Indicators for Message Identification) umožňuje značkám zobrazit své ověřené logo přímo vedle předmětu zprávy. Není to jen estetický detail – je to jasný signál bezpečnosti a důležitý faktor, který ovlivňuje, jestli uživatel zprávě důvěřuje ještě před kliknutím.",[2626],{"type":509,"attrs":2627},{"color":511},{"_uid":2629,"text":2630,"variant":493,"component":494},"53697c39-f394-49c8-9eb0-cf8b9dae4806","Tak kde končí e-mail?",{"_uid":2632,"text":2633,"style":65,"component":563},"bcd378a8-81ba-495b-b060-d9cc62586de8",{"type":498,"content":2634},[2635,2656,2663,2671,2678,2686,2693],{"type":501,"attrs":2636,"content":2637},{"textAlign":69},[2638,2643,2651],{"text":2639,"type":506,"marks":2640},"E-mail nezanikne, jen přestane být odděleným „ostrovem“. V ekosystému, kde komunikace reaguje na chování a kanály (web, e-mail, ",[2641],{"type":509,"attrs":2642},{"color":511},{"text":2644,"type":506,"marks":2645},"SMS",[2646,2649],{"type":516,"attrs":2647},{"href":2648,"uuid":69,"anchor":69,"target":519,"linktype":229},"https:\u002F\u002Fecomail.cz\u002Fslovnik-pojmu\u002Fsms\u002F",{"type":509,"attrs":2650},{"color":511},{"text":2652,"type":506,"marks":2653},", aplikace) jsou propojené, zákazník už nevnímá e-mail marketing. Vnímá jednu souvislou zkušenost se značkou.",[2654],{"type":509,"attrs":2655},{"color":511},{"type":501,"attrs":2657,"content":2658},{"textAlign":69},[2659],{"text":597,"type":506,"marks":2660},[2661],{"type":509,"attrs":2662},{"color":511},{"type":501,"attrs":2664,"content":2665},{"textAlign":69},[2666],{"text":2667,"type":506,"marks":2668},"Značky, které budou e-mail vnímat jen jako otázku „co dnes pošleme“, budou ztrácet pozornost. Ty, které ho začnou vnímat jako součást zážitku a logické rozhraní ke svým službám, vyhrají boj o inbox.",[2669],{"type":509,"attrs":2670},{"color":511},{"type":501,"attrs":2672,"content":2673},{"textAlign":69},[2674],{"text":597,"type":506,"marks":2675},[2676],{"type":509,"attrs":2677},{"color":511},{"type":501,"attrs":2679,"content":2680},{"textAlign":69},[2681],{"text":2682,"type":506,"marks":2683},"A právě tady se rozhoduje o výsledku.",[2684],{"type":509,"attrs":2685},{"color":511},{"type":501,"attrs":2687,"content":2688},{"textAlign":69},[2689],{"text":597,"type":506,"marks":2690},[2691],{"type":509,"attrs":2692},{"color":511},{"type":501,"attrs":2694,"content":2695},{"textAlign":69},[2696,2701,2708],{"text":2697,"type":506,"marks":2698},"Pokud chcete, aby i vaše kampaně fungovaly, spolupracujte s agenturou, která data nepředává jen v reportech, ale přetváří je v rozhodnutí, obsah a výsledky. Na tomto principu pracují například týmy jako ",[2699],{"type":509,"attrs":2700},{"color":511},{"text":2339,"type":506,"marks":2702},[2703,2705,2707],{"type":516,"attrs":2704},{"href":2343,"uuid":69,"anchor":69,"target":1013,"linktype":229},{"type":509,"attrs":2706},{"color":2346},{"type":1797},{"text":629,"type":506,"marks":2709},[2710],{"type":509,"attrs":2711},{"color":511},"2026-05-12 00:00",{"_uid":2714,"title":2715,"plugin":66,"description":2716},"ab8353fd-9874-428d-b550-a25612c7c4de","Budoucnost e-mailingu: Od zpráv k digitálnímu zážitku","E-mail už není jen statická zpráva, ale interaktivní rozhraní. Zjistěte, jak AI, hyperpersonalizace a AMP mění budoucnost zákaznické komunikace.",{"id":2718,"alt":2719,"name":65,"focus":65,"title":65,"source":65,"filename":2720,"copyright":65,"fieldtype":984,"meta_data":2721,"is_external_url":40},175714196110322,"Grafika e-mailu","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F160837\u002F1820x940\u002F9c0d906f23\u002Fimage-20260512-111749-2.png",{"alt":2719,"title":65,"source":65,"copyright":65},{"type":498,"content":2723},[2724],{"type":501,"attrs":2725,"content":2726},{"textAlign":69},[2727,2732,2738,2743,2751],{"text":2728,"type":506,"marks":2729},"Když bychom se na e-mail podívali před dvěma lety, řešili jsme ",[2730],{"type":509,"attrs":2731},{"color":511},{"text":828,"type":506,"marks":2733},[2734,2736],{"type":516,"attrs":2735},{"href":832,"uuid":69,"anchor":69,"target":519,"linktype":229},{"type":509,"attrs":2737},{"color":511},{"text":2739,"type":506,"marks":2740},", předměty a to, jestli má být ",[2741],{"type":509,"attrs":2742},{"color":511},{"text":2744,"type":506,"marks":2745},"CTA tlačítko",[2746,2749],{"type":516,"attrs":2747},{"href":2748,"uuid":69,"anchor":69,"target":519,"linktype":229},"https:\u002F\u002Fecomail.cz\u002Fslovnik-pojmu\u002Fcall-to-action\u002F",{"type":509,"attrs":2750},{"color":511},{"text":2752,"type":506,"marks":2753}," nahoře, nebo dole. Dnes se to celé posunulo. Většina značek si ale ještě úplně nepřipustila, že e-mail už není samostatný kanál. Začíná se chovat jako interaktivní rozhraní, přes které zákazník komunikuje se značkou v reálném čase. A to mění úplně všechno.",[2754],{"type":509,"attrs":2755},{"color":511},"ynk media","E-mail přestává být „zpráva“\nInbox už není pasivní prostor\nPrvní věc, která zmizí: klasické plošné kampaně\nTo, co dnes nazýváme automatizací, bude základ\nE-mail marketing v reálném čase (AMP)\nDůvěra se buduje ještě před otevřením (BIMI)\nTak kde končí e-mail?",[2759],{"name":2760,"created_at":2761,"published_at":2762,"updated_at":2763,"id":2764,"uuid":2765,"content":2766,"slug":2774,"full_slug":2775,"sort_by_date":69,"position":2776,"tag_list":2777,"is_startpage":40,"parent_id":1046,"meta_data":69,"group_id":2778,"first_published_at":2779,"release_id":69,"lang":74,"path":69,"alternates":2780,"default_full_slug":2775,"translated_slugs":2781,"_stopResolving":55},"Partnerské články","2025-09-22T11:29:35.805Z","2025-09-22T13:44:15.696Z","2025-09-23T07:11:33.630Z",93597596935532,"10c3a84b-4886-41e9-b9c9-562f9525fce1",{"_uid":2767,"meta":2768,"title":2760,"component":1039,"badgeColor":2772,"description":2773},"8423b2fb-78b5-4a93-91cf-10551aecd9d4",{"_uid":2769,"title":2770,"plugin":66,"description":2771},"e91c8c27-8258-4a17-a54e-ab6cb013a338","Kategorie blogu: Partnerské články","Spolupráce s odborníky z oboru. Přečtěte si cenné rady a pohledy na e-mail marketing od našich partnerů.","#ebc48a","Obsah připravený ve spolupráci s našimi partnery a odborníky z oboru. Najdete zde externí pohledy na e-mail marketing, příbuzná témata a doporučení od specialistů. Rozšířené obzory a nové úhly pohledu na komunikaci se zákazníky.","partnerske-clanky","blog\u002Fcategories\u002Fcs\u002Fpartnerske-clanky",70,[],"77ee8a0c-2dde-4158-a121-bfa1015e96e1","2025-09-22T11:29:57.648Z",[],[2782,2783,2784],{"path":2775,"name":69,"lang":79,"published":69},{"path":2775,"name":69,"lang":81,"published":69},{"path":2775,"name":69,"lang":83,"published":69},"kde-konci-e-mail-a-zacina-digitalni-zazitek-budoucnost-zakaznicke-komunikace","blog\u002Fcs\u002Fkde-konci-e-mail-a-zacina-digitalni-zazitek-budoucnost-zakaznicke-komunikace",-1120,[],"4335aaa3-52f2-45af-8c35-d9e41f179f55","2026-05-12T12:38:33.880Z",[],[2793,2794,2795],{"path":2786,"name":69,"lang":79,"published":69},{"path":2786,"name":69,"lang":81,"published":69},{"path":2786,"name":69,"lang":83,"published":69},[2797,2806],{"name":2760,"created_at":2761,"published_at":2762,"updated_at":2763,"id":2764,"uuid":2765,"content":2798,"slug":2774,"full_slug":2775,"sort_by_date":69,"position":2776,"tag_list":2800,"is_startpage":40,"parent_id":1046,"meta_data":69,"group_id":2778,"first_published_at":2779,"release_id":69,"lang":74,"path":69,"alternates":2801,"default_full_slug":2775,"translated_slugs":2802},{"_uid":2767,"meta":2799,"title":2760,"component":1039,"badgeColor":2772,"description":2773},{"_uid":2769,"title":2770,"plugin":66,"description":2771},[],[],[2803,2804,2805],{"path":2775,"name":69,"lang":79,"published":69},{"path":2775,"name":69,"lang":81,"published":69},{"path":2775,"name":69,"lang":83,"published":69},{"name":1027,"created_at":1028,"published_at":1029,"updated_at":1030,"id":1031,"uuid":1032,"content":2807,"slug":1042,"full_slug":1043,"sort_by_date":69,"position":1044,"tag_list":2809,"is_startpage":40,"parent_id":1046,"meta_data":69,"group_id":1047,"first_published_at":1048,"release_id":69,"lang":74,"path":69,"alternates":2810,"default_full_slug":1043,"translated_slugs":2811},{"_uid":1034,"meta":2808,"title":1027,"component":1039,"badgeColor":1040,"description":1041},{"_uid":1036,"title":1037,"plugin":66,"description":1038},[],[],[2812,2813,2814],{"path":1043,"name":69,"lang":79,"published":69},{"path":1043,"name":69,"lang":81,"published":69},{"path":1043,"name":69,"lang":83,"published":69},[],{"age":466,"cache-control":89,"connection":90,"content-encoding":91,"content-type":92,"date":467,"etag":2817,"per-page":209,"referrer-policy":95,"sb-be-version":96,"server":97,"total":2818,"transfer-encoding":98,"vary":99,"via":2819,"x-amz-cf-id":2820,"x-amz-cf-pop":102,"x-cache":103,"x-content-type-options":104,"x-frame-options":105,"x-permitted-cross-domain-policies":106,"x-request-id":2821,"x-runtime":2822,"x-xss-protection":109},"W\u002F\"0b0232c437f59dfc551fe479833aef27\"","138","1.1 bfce36cf070c72a24eb681e362bd550a.cloudfront.net (CloudFront)","gtH7zS7j_-dqTwv9buLdALa3Brf_KFM6ZjC3HBjZnWKv4ZlDMPO5Yw==","6cc9791d-fb5a-4d9a-93c3-6f9c233e70fa","0.126745",138,{"stories":2825,"cv":84,"rels":3007,"links":3008},[2826,2848,2869,2889,2908,2928,2948,2968,2987],{"name":2827,"created_at":2828,"published_at":2829,"updated_at":2830,"id":2831,"uuid":2832,"content":2833,"slug":2835,"full_slug":2836,"sort_by_date":69,"position":2837,"tag_list":2838,"is_startpage":40,"parent_id":2839,"meta_data":69,"group_id":2840,"first_published_at":2841,"release_id":69,"lang":74,"path":2842,"alternates":2843,"default_full_slug":2836,"translated_slugs":2844},"Datový rejstřík","2026-02-04T09:20:01.898Z","2026-03-03T12:51:29.856Z","2026-03-03T12:51:29.881Z",141341499016389,"ed90e718-d22a-491d-b561-90b843a71337",{"_uid":2834},"93c5d66f-3da0-4dd1-888a-f2bd40d69bbb","datovy-rejstrik","text-pages\u002Fcs\u002Fdatovy-rejstrik",-100,[],642229430,"1e43c12f-9a17-4255-b788-9a8671a838b5","2026-02-04T09:24:36.684Z","\u002Fdatovy-rejstrik\u002F",[],[2845,2846,2847],{"path":2836,"name":69,"lang":79,"published":69},{"path":2836,"name":69,"lang":81,"published":69},{"path":2836,"name":69,"lang":83,"published":69},{"name":2849,"created_at":2850,"published_at":2851,"updated_at":2852,"id":2853,"uuid":2854,"content":2855,"slug":2857,"full_slug":2858,"sort_by_date":69,"position":2859,"tag_list":2860,"is_startpage":40,"parent_id":2839,"meta_data":69,"group_id":2861,"first_published_at":2862,"release_id":69,"lang":74,"path":2863,"alternates":2864,"default_full_slug":2858,"translated_slugs":2865},"Obchodní podmínky","2025-12-10T14:38:03.976Z","2026-03-24T13:16:08.109Z","2026-05-29T11:27:08.895Z",121601572805529,"3076d6aa-2a11-45f4-8deb-58d56d5dee17",{"_uid":2856},"8508dc26-60aa-4fb7-ad23-789c966ba93e","obchodni-podminky","text-pages\u002Fcs\u002Fobchodni-podminky",-90,[],"f2fc441a-1ec9-43ad-b339-96f570205768","2026-02-02T13:52:29.677Z","obchodni-podminky-nove",[],[2866,2867,2868],{"path":2858,"name":69,"lang":79,"published":69},{"path":2858,"name":69,"lang":81,"published":69},{"path":2858,"name":69,"lang":83,"published":69},{"name":2870,"created_at":2871,"published_at":2872,"updated_at":2873,"id":2874,"uuid":2875,"content":2876,"slug":2878,"full_slug":2879,"sort_by_date":69,"position":2880,"tag_list":2881,"is_startpage":40,"parent_id":2839,"meta_data":69,"group_id":2882,"first_published_at":2883,"release_id":69,"lang":74,"path":2878,"alternates":2884,"default_full_slug":2879,"translated_slugs":2885},"Zásady zpracování osobních údajů archiv","2025-09-11T09:34:14.424Z","2026-02-19T18:59:21.010Z","2026-02-19T18:59:21.059Z",89676408548563,"1c68adf0-ead4-437a-9ac8-9f085cbb3064",{"_uid":2877},"97ff0690-edf2-4aae-8de1-bb5ef1f7ed48","zasady-zpracovani-osobnich-udaju-archiv","text-pages\u002Fcs\u002Fzasady-zpracovani-osobnich-udaju-archiv",-80,[],"3d49390c-e00b-404b-9168-e3fa60b8da77","2025-09-11T09:35:03.136Z",[],[2886,2887,2888],{"path":2879,"name":69,"lang":79,"published":69},{"path":2879,"name":69,"lang":81,"published":69},{"path":2879,"name":69,"lang":83,"published":69},{"name":2890,"created_at":2891,"published_at":2892,"updated_at":2893,"id":2894,"uuid":2895,"content":2896,"slug":2898,"full_slug":2899,"sort_by_date":69,"position":1044,"tag_list":2900,"is_startpage":40,"parent_id":2839,"meta_data":69,"group_id":2901,"first_published_at":2902,"release_id":69,"lang":74,"path":2898,"alternates":2903,"default_full_slug":2899,"translated_slugs":2904},"naše oficiální oznámení","2025-09-11T09:14:35.042Z","2025-09-23T12:09:56.466Z","2025-09-25T11:18:04.088Z",89671577967412,"72de3739-fb4b-4d63-ab8e-410ca4f233de",{"_uid":2897},"4cd1fbd5-a53f-485d-89f8-e8b4d7057d89","ecomail-rozdeleni-spolecnosti","text-pages\u002Fcs\u002Fecomail-rozdeleni-spolecnosti",[],"492708d0-f56e-4651-9bb2-eea1d2f5777e","2025-09-11T09:15:32.303Z",[],[2905,2906,2907],{"path":2899,"name":69,"lang":79,"published":69},{"path":2899,"name":69,"lang":81,"published":69},{"path":2899,"name":69,"lang":83,"published":69},{"name":2909,"created_at":2910,"published_at":2911,"updated_at":2912,"id":2913,"uuid":2914,"content":2915,"slug":2917,"full_slug":2918,"sort_by_date":69,"position":2919,"tag_list":2920,"is_startpage":40,"parent_id":2839,"meta_data":69,"group_id":2921,"first_published_at":2922,"release_id":69,"lang":74,"path":2917,"alternates":2923,"default_full_slug":2918,"translated_slugs":2924},"Obchodní podmínky pro školení","2025-09-11T09:06:18.067Z","2026-02-19T13:12:23.710Z","2026-02-19T13:12:23.735Z",89669542194954,"fe127a7a-761a-4e22-b58f-becbed8f3e90",{"_uid":2916},"e8d3d27e-3615-4669-bc83-1086cf894cf8","skoleni-workshopy-podminky","text-pages\u002Fcs\u002Fskoleni-workshopy-podminky",-50,[],"c01aeafd-e2b8-4bcd-87bb-0782bf50de68","2025-09-11T09:09:04.071Z",[],[2925,2926,2927],{"path":2918,"name":69,"lang":79,"published":69},{"path":2918,"name":69,"lang":81,"published":69},{"path":2918,"name":69,"lang":83,"published":69},{"name":2929,"created_at":2930,"published_at":2931,"updated_at":2932,"id":2933,"uuid":2934,"content":2935,"slug":2937,"full_slug":2938,"sort_by_date":69,"position":2939,"tag_list":2940,"is_startpage":40,"parent_id":2839,"meta_data":69,"group_id":2941,"first_published_at":2942,"release_id":69,"lang":74,"path":2937,"alternates":2943,"default_full_slug":2938,"translated_slugs":2944},"Prohlášení o přístupnosti","2025-09-11T09:02:09.321Z","2025-12-08T08:50:37.996Z","2025-12-08T08:50:38.018Z",89668523328929,"aa752fde-251c-4698-86f2-49793782bca3",{"_uid":2936},"20f161f8-b084-4134-bd69-5c129ce32573","prohlaseni-o-pristupnosti","text-pages\u002Fcs\u002Fprohlaseni-o-pristupnosti",-40,[],"37a0811a-6499-40fe-9800-84a301ec1c90","2025-09-11T09:02:51.411Z",[],[2945,2946,2947],{"path":2938,"name":69,"lang":79,"published":69},{"path":2938,"name":69,"lang":81,"published":69},{"path":2938,"name":69,"lang":83,"published":69},{"name":2949,"created_at":2950,"published_at":2951,"updated_at":2952,"id":2953,"uuid":2954,"content":2955,"slug":2957,"full_slug":2958,"sort_by_date":69,"position":2959,"tag_list":2960,"is_startpage":40,"parent_id":2839,"meta_data":69,"group_id":2961,"first_published_at":2962,"release_id":69,"lang":74,"path":2957,"alternates":2963,"default_full_slug":2958,"translated_slugs":2964}," Cookies spojené s funkcemi Ecomailu","2025-09-11T08:52:30.792Z","2025-09-23T12:11:52.567Z","2025-09-23T12:11:52.585Z",89666153710566,"40761135-0b6b-4dc0-85a7-8965d7162c65",{"_uid":2956},"2da521e9-3eff-4a37-af8f-bdfac8f7fd9d","ecomail-aplikace-cookies","text-pages\u002Fcs\u002Fecomail-aplikace-cookies",-30,[],"b1824e85-1072-470f-a305-f25cd6d05f81","2025-09-11T08:53:05.979Z",[],[2965,2966,2967],{"path":2958,"name":69,"lang":79,"published":69},{"path":2958,"name":69,"lang":81,"published":69},{"path":2958,"name":69,"lang":83,"published":69},{"name":2849,"created_at":2969,"published_at":2970,"updated_at":2971,"id":2972,"uuid":2973,"content":2974,"slug":2976,"full_slug":2977,"sort_by_date":69,"position":2978,"tag_list":2979,"is_startpage":40,"parent_id":2839,"meta_data":69,"group_id":2980,"first_published_at":2981,"release_id":69,"lang":74,"path":2857,"alternates":2982,"default_full_slug":2977,"translated_slugs":2983},"2025-09-11T08:22:20.817Z","2026-02-19T19:02:44.510Z","2026-02-19T19:02:44.587Z",89658740016043,"8bb6778e-2f4f-479e-8849-0346ac18081a",{"_uid":2975},"601a72d7-1b14-4ed2-b4a8-1f390d9ddfaa","obchodni-podminky-archiv","text-pages\u002Fcs\u002Fobchodni-podminky-archiv",-20,[],"f31efced-4fd3-43bb-990e-f2981989b775","2025-09-11T08:23:46.354Z",[],[2984,2985,2986],{"path":2977,"name":69,"lang":79,"published":69},{"path":2977,"name":69,"lang":81,"published":69},{"path":2977,"name":69,"lang":83,"published":69},{"name":2988,"created_at":2989,"published_at":2990,"updated_at":2991,"id":2992,"uuid":2993,"content":2994,"slug":2996,"full_slug":2997,"sort_by_date":69,"position":2998,"tag_list":2999,"is_startpage":40,"parent_id":2839,"meta_data":69,"group_id":3000,"first_published_at":3001,"release_id":69,"lang":74,"path":2996,"alternates":3002,"default_full_slug":2997,"translated_slugs":3003},"Zásady zpracování osobních údajů","2025-03-18T23:43:48.761Z","2026-04-07T12:25:04.653Z","2026-04-07T12:25:04.787Z",642230300,"03d2e77d-cc74-4893-8ef2-6b19f7e68e03",{"_uid":2995},"add47155-35f4-4b82-825c-0452c7e109ce","zasady-zpracovani-osobnich-udaju","text-pages\u002Fcs\u002Fzasady-zpracovani-osobnich-udaju",-10,[],"ef8c18a0-e0c3-48f0-9d38-8a7132036bbf","2025-03-18T23:44:58.875Z",[],[3004,3005,3006],{"path":2997,"name":69,"lang":79,"published":69},{"path":2997,"name":69,"lang":81,"published":69},{"path":2997,"name":69,"lang":83,"published":69},[],[]]